03 Nov Search Engine Optimisation in Essex
When Googling search engine optimisation in Essex, you have found our company. This is because we have been SEO specialists for over a decade. VerriBerri are a multi-award-winning marketing and PR agency who have worked across a wide range of industries all the way from modelling to the construction sector.
What it is and Why it’s Important
SEO is the process of optimising your website in order to appear as high as possible on the results page. When you Google something, how often do you click on the first result you see? Have you even ever seen the second page of results? Exactly. That’s why SEO is integral if you want people to be aware of your business’s existence.
Tying in with what we just discussed, if nobody knows who you are, why would they ever find your business? SEO helps you to establish your place in the Google search results. This means that when someone is looking for your services, they’re more likely to visit your website because you’re one of the first results. Not only will this mean an increased number of people visiting your website but also, it’ll result in a higher income for you.
How This Works
The process of SEO is important to understand before reading any further. There are a few steps Google takes to assess your worthiness of promotion. Firstly, when you publish your website for the whole world to see, robots known as ‘crawlers’ or ‘spiders’ will be sent to trawl through the entirety of your site and carry out an index. Put simply, they come along with a checklist of things that Google want to see and they observe how many of these attributes you have. As part of this checklist, Google observe your expertise, authoritativeness and the trustworthiness of your brand. Better known by the anagram ‘EAT.’ We’ll come back to this later.
How to Optimise
There are many different things to look at when considering search engine optimisation in Essex. From content creation to meta descriptions, it can quickly become overwhelming.
When looking at search engine optimisation in Essex, there are two avenues you need to explore. On-site SEO refers to everything you do on your website to boost your ranking. This includes content creation and back-end optimisation.
Back-end optimisation is a varied task. However, it mainly consists of optimising your website for mobile phones, improving loading speed, meta-descriptions, and alt-tags to name a few. See how that got really technical quite quickly?
Ever wondered why everyone and their mum now has a blog on their website? This is usually for SEO purposes. As well as landing pages, content is a great way of answering questions that people may well type into Google. If you’ve answered these, it makes Google’s job a whole lot easier when trying to pick information for them to share with their users.
Now let’s look at what you can do behind the scenes to boost your websites search engine optimisation. The likes of social media and back-linking are the best place to start.
It may seem strange that social media can help the ranking of your website given that they’re two completely different things however, they actually go hand in hand. Social media contributes to your EAT Google rating. Once established on online platforms you can start to build a pretty impressive following. This is not only a great way to gain brand awareness, but it also helps Google to determine that you are a trustworthy and authoritative brand within your sector.
Similarly, social media can help you to create back-links. The term ‘back-links’ essentially refers to when another webiste links back to yours. This again makes you look more trustworthy to Google.
As mentioned previously, we have worked with a varied range of clients. A case study we’re particularly keen on sharing is work we did with a construction company. We were approached by them with the sole aim of improving their SEO ranking. After a six-month period, we set out to have 20 particularly difficult keywords ranking for them, however, we reached an impressive 78.
Why You Need an Agency
SEO is a very difficult thing to understand if you’re not technically minded. In fact, even for those of you who do like technology, it can still be a whirlwind. This is often why people look into agencies who can help with search engine optimisation in Essex because we already have the expert knowledge in this field. Alongside this, the Google algorithm is constantly changing and keeping up with their additions can be incredibly time-consuming and tiring. Having an in-house team to do your SEO can be great however, you need to consider the time they will need to take to learn the new rules and guidelines as and when they change. This is something you wouldn’t need to pay for when hiring an agency.
Through our time in the industry we have battled tirelessly to get our clients ranking on Google. This often comes after they have tried to do their SEO themselves and have ended up actually making it worse in the long run. Doing this could be potentially detrimental to your business, something you probably could do without due to the current recession. As well as this, it can take a long time to put right even with the help of an agency doing search engine optimisation in Essex.
There are a number of reasons you may not already be working on your SEO. Maybe you’re still confused on how it all works or maybe you simply don’t have the time. Either way, we would be more than happy to help you in your quest to improving your revenue stream. If you’re looking for help, contact our team who specialise in search engine optimisation in Essex by clicking here.