03 May SEO agency in Chelmsford: the key aspects of SEO
If you are looking for an SEO agency in Chelmsford, then VerriBerri is the answer for you. We are a multi-award-winning marketing agency who strive to help businesses rise through the rankings of the search engine results page (SERP). Using our expert knowledge of SEO, along with our highly qualified team, we know the best strategies to help clients match the criteria of search engine algorithms.
In addition to SEO, our multi-skilled team also offers other digital marketing services, should you need them. These include:
- Social media management. (SMM)
- Public Relations. (PR)
- Crisis management.
- Graphic design – brand graphics, web development and branding.
- Event management.
- Business Development.
What is SEO?
Search engine optimisation, or SEO, is the process of modifying your website in a way that is favourable to Google’s search engine algorithm. These little changes can make a big difference to where your website appears on the SERP. These SEO additions allow the algorithm to brand you as a reputable source and in turn, they will rank your website higher; knowing it will help the user with their query.
Navigating the algorithm
Google’s algorithm has a specific way of identifying trustworthy websites. In order for them to do this, they use robots known as ‘crawlers’ that index your site. Crawlers will determine if the information on a website is useful and whether it is worth showing on the SERP. They also decide, using the algorithm, where a website will appear in the rankings. At our SEO agency in Chelmsford, we know exactly what the crawlers are looking for and can ensure your website meets this specific criteria.
The algorithm loves content – from blogs to what is on your web pages, there are many things you can do to add value to the content you are putting out. Blogs that have headings and subheadings to separate information are easier to read. You can also use bullet points and images to break up text. Formatting is favoured in terms of SEO and the crawlers will pick up on these additions.
Here at our SEO agency in Chelmsford, we know that Google likes to see keywords in your content that are relevant to your subject matter. These should also be related to what people are inputting into the search engine. Once you have identified the most popular keywords, you can start to input them into your content and, if you keep them relevant, you are more likely to rise on the SERP. These keywords give Google the opportunity to identify you as a reputable source and recommend you to the consumer. This will build your reputation and make you more visible to potential customers on Google.
Google’s main focus is in providing a service that is helpful and easy to use. If a website is perceived as these things, Google will promote it. The algorithm will establish which content is useful and which is not, and if it meets this criteria, then it will be shown higher up the SERP.
When writing content, it is important to remember to display EAT. EAT is a helpful anagram that stands for Expertise, Authoritativeness, Trustworthiness. Google wants to promote content that adopts these three characteristics. If you are able to achieve these, your content will rank higher on the SERP, resulting in more clicks.
Behind the scenes
As well as adding the right keywords and making sure your content is relevant, there’s also a lot of SEO work that goes on in the background of websites. At our SEO agency in Chelmsford; we have a dedicated team who have expert knowledge in not only the front-facing aspects of SEO, but also the more technical aspects of it.
There are a few things that can be done behind the scenes with your SEO. One of those is meta descriptions. Meta descriptions are a technical HTML component that will describe what is on your page. They appear on the SERP alongside your website and benefit both the SEO and the user searching. This little snippet of information can summarise the content and should be an eye-catching description, using 160 characters or less. The brief summary of your website could be the deciding factor to determine whether a consumer clicks on your link or someone else’s.
Another very helpful piece of background SEO work is internal links. These links are used to help a user navigate from one page to another and can be placed in your content. They might be used to link to a contact page at the end of a blog, or even to an about page where a consumer can find out more information about what you do as a company.
Your social media profiles should also be built to support your main site and need to be consistently posted on. This keeps them active, relevant, and once again, shows Google you are a trustworthy source for their users. In addition to keeping them active with posts, you have to keep up engagement with followers and interact with people. Our SEO agency in Chelmsford can handle the engagement on your social media and build up this crucial part of SEO.
Everything you do with your social media has to tie in with EAT, and it all links back to building a trustworthy and reputable brand. Once you have established this, Google are more likely to deem your site appropriate for their SERP.
Get in Touch
Here at VerriBerri we have over a decades worth of experience to offer you, with none of the London agency price tags. SEO is technical and requires expertise to master – it is not something that can be learnt over night, so if you are looking for that extra touch, we are the agency for you.
If VerriBerri sounds like the perfect fit, we would love to hear from you! Do not hesitate to contact us to discuss SEO solutions for your company. For more information, click here to get in touch.