At VerriBerri, we pride ourselves on being a top SEO agency in Colchester. Further, a multi-award-winning marketing firm with an incredible track record of amazing results. Day to day, we help clients to improve the way their website performs, allowing them to increase their working capacity. Our efforts pave the way for businesses to continue growing, keeping them at the forefront of their industries.
The on-going pandemic has forced us all to depend on the digital world. Even for the older generations, many have adapted the way they carry out tasks. With the popularity of ecommerce growing rapidly, every business can benefit from some form of search engine marketing. In fact, if this isn’t something you are already investing in, you are most likely missing out on a great deal of custom.
What Is Search Engine Marketing?
Search engine marketing is an umbrella term for both search engine optimisation (SEO) and pay per click (PPC.)
Both techniques are very different from one another. SEO is a way of modifying your website in order to satisfy the search engines algorithm. Meanwhile, PPC involves paying for your positioning on the search page. Quite often, these are the ads you see at the top of the search engine or on the side of web pages.
Both methods aim to boost the discoverability of your website. In turn, your website should receive higher volumes of search traffic which will result in higher sales.
Organic vs Non-Organic: What Is the Difference, and Which Is Better for Me?
Although the end goal may be similar, SEO and PPC both take a very different approach to one another. Search engine optimisation is an organic way of generating higher traffic. Meanwhile, PPC builds non-organic traffic. The main difference between the two is cost. When it comes to SEO, there is no direct expenditure involved, however it is likely you will need to pay for a professional team to help. This is because the SEO process is so complex. Meanwhile, PPC incurs an immediate charge each time an individual clicks on your ad. PPC can be implemented with little experience; however, experts may be beneficial if you are struggling to manage these campaigns. A specialist agency can help you identify which keywords you should be targeting. As an SEO agency in Colchester, we are often asked which method is better to adopt.
Quite frankly, the course of action you take highly depends on what it is your company wants to achieve. Many businesses choose to use PPC as results are instant, however it is important you do not let impatience creep in. SEO offers a longer-term strategy and typically, far better leads too. As professionals, we usually advise our clients to go down the route of search engine optimisation. Although this takes time, it is usually far more effective. Having said this, we also realise that every business is different. We have worked within a wide range of industries and we know what each individual market responds well too. What’s more, we always aim to do what is best of you as the client.
Why You Need a Fully Integrated Agency
The world of SEM crosses over into many other areas of the marketing landscape. Namely, website design, social media and public relations. Therefore, utilising a firm with multiple specialist departments is really beneficial.
Both SEO and PPC encourage more individuals to visit your website however, it is the content on your site that sells your product/service. Your website design needs to be carefully articulated and easy to navigate if it is going to perform well. Without a well-executed design, your search engine marketing isn’t going to be effective.
In addition, your social media engagement and PR back-links both affect the way you rank organically. These have a big impact on how Google view your credibility. A high following on social media indicates that people enjoy the content you put out. Further, high quality back-links show that publicists trust your brand message enough to promote it.
At our SEO agency in Colchester, our team is multi-skilled. The services we can currently assist with include:
- Search Engine Marketing (SEO & PPC)
- Social Media Management
- Public Relations (PR)
- Influencer Marketing
- Crisis Management
- Internal Communications
- Graphic Design (Branding, packaging and website development)
- Event Management
Interested in Working with Us?
When outsourcing to an SEO agency in Colchester, you need a team who understand your message. When you choose VerriBerri, you gain a friendly team who work hard to build a solid relationship with all parties. We put a huge focus on getting to know your brand and what you stand for. This way, we can ensure there is a personal touch to all of the materials we create for you. Communication is an essential part of producing a marketing strategy that is effective. No matter how big your project is, we are always ensuring this is as streamlined as possible. Our team are all based under one roof, making it easy to get in touch.
What’s more, we also produce monthly reports and use systems such as Trello and WhatsApp. This way, you know how our time is being spent and our plans going forward. Finally, being based in Essex allows us to keep costs low. Through the years, the price of marketing has rapidly spiralled. Understandably, the hefty London price tags can be extremely off-putting, especially for newer businesses. We want marketing to be accessible for the majority. This is why we provide a service that is affordable, ensuring the same impeccable quality.
Get in Touch
If you would like more tailored advice on what direction to take your marketing in, why not get in touch? Having worked with a wide portfolio of clients, we truly believe there is no project we cannot conquer. OurSEO agency in Colchester love getting to know new clients and helping brands to solidify their future. To contact our experts, click here!