12 Dec SEO Agency in Essex
At our Essex SEO agency, we understand the importance of getting your website right. Not only is it often the first thing people see of your business, but SEO factors also determine how many people visit your site. These are two very crucial things when it comes to selling your good or service.
The Importance of SEO
In case you’re unfamiliar with the term, SEO is all about optimising your website so that you rank better with Google. This can be done through a number of on-site and off-site factors which we’ll explore later.
The Google algorithm was essentially created so that Google could allow their users the best service possible. With there being such a vast array of information out there, we’d never find what we need without it. The algorithm is essentially a set of guidelines that help Google to pick the best information for the search.
As a nation, we’ve become impatient. With this, most of us only consume the content that appears highest on the SERP. In other words, if you’re not on the top of the first page of results, people won’t see your website. Our Essex SEO agency have seen first-hand the results that our clients get from an improved ranking. Not only is it great for driving sales through increased site traffic but it can also help you to get ahead of your competitors.
How It All Works
SEO is not a simple process. If it were, businesses like our Essex SEO agency wouldn’t exist. In order to get your website ranking, you need to have a well-evolved knowledge surrounding the technicalities of back-end optimisation. In addition, you’ll also need to be creative in order to write authentic and interesting content. And if that wasn’t enough, you’ll also need a lot of time to keep up to date with the constant changes to the algorithm. With all of this in mind, it’s likely to be much more cost-efficient to hire a team of experts.
In the meantime, let’s discuss some common areas of SEO that people often overlook:
Spelling, Grammar and Formatting
Content creation is a huge indicator when it comes to determining your SEO value. This is one of the on-site factors affecting your ranking. Whether you’re writing blogs or pages, there are a few rules you have to stick too along the way. Some of which are easily forgotten.
Although Google haven’t officially said that spelling and grammar affects your value, it certainly affects your bounce rate. This is the percentage of people who click off your website after viewing only one page. When reading content, mistakes can be really irritating and hard to ignore. The more these feature, the more you potentially push someone towards going elsewhere. As well as this, spelling errors also make you look unprofessional and lack-lustre, damaging your reputation. Going back to what we were saying before about bounce rate, the higher your percentage, the less Google favours you.
Keywords are a way of indicating to Google what it is your content is about. They’re usually short phrases such as ‘Essex SEO agency’ in this case. What people sometimes fail to realise however is their keyword density. The recommended length for a blog is 1,000 words. Within this, you should always aim to feature your keyword between 5-6 times throughout. Although it’s thought that this isn’t quite as important as it once was, it’s an easy way to gain more brownie points. You do however need to be careful that you’re not throwing them in anywhere. Featuring a keyword too often can make your writing boring and unprofessional.
We all know that writing content takes time and sometimes it can become a bit samey. However, it’s vitally important that you’re not too tempted by the copy and paste buttons. Duplicate content can be really damaging for your SEO. Regardless of whether you plan to modify it or not, you should always write fresh information to put out.
Links can be pesky things at the best of times however, ignoring broken ones could lead to your downfall. As a consumer, it’s frustrating if you’re on a website that doesn’t work. What’s more, broken links make your site look abandoned and disused. These things combined will eventually lead to a damaged ranking.
Back linking is a huge part of SEO and they usually come off the back of PR campaigns. When you’re appearing in online publications, it’s the done thing that they include a link to your website. These links can be massive for you if they’re coming from quality sources. They’re a good way to showcase to Google that you’re experts in your field and can be trusted. There is such thing as negative back links though. If all of your links come from the same source, then this could be flagged as webspam. Furthermore, links from untrusted sources could also have a detrimental effect.
Behind the Scenes
Nobody likes a slow website that is struggling to load, and Google knows this. Therefore, if your website isn’t fully optimised in terms of speed, you’re going to suffer. It can be hard knowing how to fix more technical things like this which is where you may consider asking our Essex SEO agency to step in.
Meta-descriptions play a key part in enticing people onto your site. Essentially, they’re the short pieces of text you see under each search result. These are designed to give a brief description as to what the page is about. These act as attention grabbers which eventually drive your click-through rate higher. The more people that Google sees are interested in your content, the higher they’ll bump you up the SERP.
Contact the Team
This year has been tough on many businesses, us included. If you’re looking to make 2021 your year, why not consider changing things up with your marketing strategy? If you’d like to know more about what our Essex SEO agency does, you can get in touch by clicking here. Alternatively, you can contact the office on 01376 386 850.