SEO Agency in Essex: Who is the right choice for your brand?

Essex marketing office

SEO Agency in Essex: Who is the right choice for your brand?

Our team here at VerriBerri are a multi award winning SEO agency in Essex. Set up in 2009, we have nearly 13 years of experience working with a wide variety of industries. 

No matter what you do, what you sell, or where you are – one thing is for certain; if people want to find your product or service, they are going to Google it. This is exactly why it’s so important for you to be top of the search results for as many of your key words and phrases as possible. 

We have a team of 18 who are able to help your brand attract valuable, relevant traffic that has a good opportunity to convert into a sale. If you need help with your SEO rankings, just click here to contact our team and find out more about how we can help. 

Why an Essex SEO agency?

Our team are based in Maldon, between Chelmsford and Colchester. We all live and work in Essex, so know the local area very well. As we are all situated in the same office, we brainstorm, share knowledge, and help each other get the best results. None of your work is white labelled or subbed out to another agency or consultant. We aren’t award winning by accident; we really are the best. When you would with our SEO agency in Essex, you’ll be delighted with the results. 

What can you do to help your own SEO?

Not everything needs an agency, there are some things you can do to help your SEO improve immediately. 

Essex Marketing agency team members

First of all, create a ‘Google my business’ account. It’s an effective way to rank higher on Google Maps, whilst increasing your local SEO search results. When setting this up, ensure your information is up to date and of course accurate. Encourage people to leave reviews too; but naturally, not all at once. Additionally, ensure that your social media platforms are linked to your website and wherever you can, you should be posting sharable, saveable content.

Importantly, is your website optimised for mobile? Although this isn’t something everyone can do, you should be able to tell very quickly if your site is or is not supporting mobile searches. As 60% of people search on mobiles, it is vital that should they land on your site, they stay. This will only happen if it is both what they are looking for and is easy to navigate. 

Finally, ensure that your site is optimised for local people and therefore, local searches. You need to make sure your location is clearly stated, and on a multitude of pages it would be beneficial to outline what areas your serve. 

What do you need an SEO agency in Essex for?

Our local SEO agency can help you with the finer details. For example, we don’t just look after the technicalities of ensuring your site is ranking well, but we have a content marketing team who are well versed in SEO best practices, whilst skilful in writing interesting content. Furthermore, we boast a fantastic PR team who can not only ensure you benefit from press exposure, but your SEO results get a nice bump too. (More on that later). In essence, SEO is an art. It isn’t an exaggeration to say that when you work in the SEO department, your day is spent building on ever shifting sands. 

The algorithm does change regularly which means that the SEO strategy you implement needs to reflect this. It’s a fine line between what constitutes as good and bad practice, so you need to ensure you are up to date with the changes and adhering to what the search engines want. 

How are PR and SEO linked?

Both PR and SEO blend together to provide amazing results for your brand. It does mean that a digital PR campaign is vital, however nothing but good ever comes from this approach. Using digital PR to encourage people to talk about your brand is a huge SEO win. When you get a link or mention to your site, Google can see that people are talking about you. This must mean you are interesting and relevant, so they increase your ranking accordingly.

The links and mentions that the algorithm value the most come from .gov websites and the media. Why? Because on the whole they are a font of information and only debate or report on topics that are of interest to the wider community. If they are talking about you and your brand then you must be an expert or thought leader in your industry. Where do experts belong? At the top! 

Translation Marketing Agency

Not all mentions are equal of course. Although they all offer value, they are not of equivalent value. For years SEO professionals were told not to bother with nofollow links. However, this is far from a healthy attitude to link building. Furthermore, Google puts a LOT of emphasis on E-A-T. I.e. – are you an expert, authority, and are you trustworthy? When you read the quality rater guidelines they mention Wikipedia for example; who only ever create no follow links. However, a link from them is extraordinarily valuable from an SEO perspective. This shows Google are paying attention. To both follow AND nofollow links. 

Additionally, it’s not very natural to only have follow links pointing towards your site. A good mix shows you are not just interesting, but it’s real! 

As you can see, a solid approach to PR aligned with quality SEO work is a recipe for success. Here at VerriBerri, we have PR , SEO, PPC, content, and social media teams; so are very well placed to help you and your brand reach the top of the rankings. 

Contact our Essex SEO agency?

Do you need to increase the results your SEO strategy is giving you? Get in touch with our multi award winning SEO agency in Essex to find out how we can help grow your brand and turnover. Just click here for more information.