At VerriBerri, an SEO agency in Maldon, we see businesses benefitting from search engine marketing each and every day. With more people going online to discover new brands and make purchases, organisations simply cannot afford to be slipping to the bottom of the SERP. This being said, with fresh brands popping up left, right, and centre, boosting your visibility isn’t quite as easy as it sounds.
The truth is, search engine marketing as a whole can be tricky to get your head around. With SEO being such a niche and technical area, a team of elite professionals are a must-have. That’s where we come!
What is search engine marketing?
Search engine marketing, also known as SEM, is a way of improving where your website ranks under relevant searches. In other words, it’s a way for your business to be seen by more people. There are two different routes you can down go with SEM, search engine optimisation (SEO), or pay per click (PPC.) Although they both set out to achieve the same thing, there are a number of key differences between the two techniques. When you hire a team of SEO specialists, it’s their job to make sure that your website meets all the requirements laid out by the Google algorithm. It is then the algorithms job to determine which content appears under what searches and more importantly, where.
Providing you’ve done a good job, your website should begin ranking higher, making your site more visible to users. SEO is an organic form of search engine marketing. You can read more in-depth about how this technique works here. One the other hand, pay per click works very differently. When searching, you’ve probably noticed that there are often a few websites at the top of the SERP that appear with ‘ad’ marked next to them. When you see these, it means that the business behind the site is paying to rank here. As the name would suggest, they pay per click! This is a non-organic form of search engine marketing.
Which is better and why?
As an SEO agency in Maldon, the above question is something we’re often asked. Which is better? In all honesty, it completely depends on your end goal and what it is that you want to achieve. If you want quick results and you’re only interested in making the hard sale, PPC may be better suited to you. On the other hand, if you’re looking for longer lasting results, SEO may be the better way to go about things.
As professionals who offer both services, we do, however, tend to encourage the use of SEO where budget and timescales allow. First and foremost, search engine optimisation provides far better-quality leads, meaning a higher ROI and better value for money.
Additionally, SEO also offers a long-term strategy. Whilst PPC may be great in the short-term, when you stop paying to rank for keywords, results will also come to a halt. Comparatively, the effects of good site health should continue pouring in for some time, even if you stop putting in the effort.
All in all, when choosing which search engine marketing technique to choose, it’s always advisable to reach out to the professionals for advice. By getting in touch with our SEO agency in Maldon, we can help you establish the best course of action. What’s more, we can even help you in bringing your strategy to fruition.
The benefits of SEO
Like with all the services we provide, SEO has a plethora of benefits ready for you to take advantage of. Whilst getting your strategy in line might be an investment, it’s one that you need to be making. Believe us, you won’t look back!
One of the biggest advantages of SEO to note is the impact this can have on your reputation. As one of the most widely used search engines, Google’s opinion matters. For the brands that they choose to recommend, this means an immediate boost in both your authority and credibility. When websites rank high on the search engine results page, this instils trust in the public, improving your company’s image. According to research, the average CTR (click through rate) of the first organic search result is as high as 28.5%. Retrospectively, the tenth position has an average CTR as low as 2.5%. Providing your websites layout is suitably up to scratch, you can imagine how many sales could come off the back of being at the top of the rankings. Bringing us to advantage number two.
What’s more, appearing above your fellow competitors will also mean a big boost when it comes to becoming a market leader. As we mentioned earlier, these days, everyone goes online to find new and exciting brands. When you make good use of your site by ensuring it is well optimised, this means exposure to brand new markets. Let’s not forget that you’ll still be able to continue reaching your existing clientele, encouraging loyalty and retention. All steps in the right direction when it comes to company growth!
How else we can help
VerriBerri is home to a talented team of passionate individuals whose skillsets cover a diverse range of areas. In addition to search engine marketing, we can also lend a helping hand with any other element of your strategy. Our core services include…
- Social media marketing
- PR
- Influencer and affiliate marketing
- Internal communications
- Crisis management
- Graphic design
- Website development
- Event management
- Branding and rebranding
Contact our SEO agency in Maldon
When it comes to running your own company, we know that this is no easy feat. With free time constantly in short supply, SEO is the last thing you want to be adding to your plate, trust us.
Keen to get the most out of your search engine marketing? At our SEO agency in Maldon, we can help you do just this! To reach a member of our elite team, give us a call today on 01376 386 850. You can also click here for more options!