As an SEO company in Essex, we cannot stress enough just how vital blogs are for your site health. It’s simple. The more content you produce, the more likely you are to answer the questions of Googles users. Creating these blogs is one thing, but actually optimising them, however, is a whole other task in itself.
At VerriBerri, we assist over 60 different businesses with their digital marketing. Our portfolio is inclusive of a variety of different markets, from the fintech sector, right the way through to the pet, beauty and IT industries. No matter what it is that you do, we will handcraft the perfect strategy for you. What’s more, we will provide on-going support to ensure you get the most out of your marketing.
How To Optimise Your Blogs
Blogging isn’t quite a simple as throwing something together and uploading it. In fact, there are actually lots of different hoops you need to jump through if you want this to have any bearing on your SEO value. Despite this being a demanding task, this really will set the foundations for a lucrative strategy, allowing you to generate an impressive ROI.
Below are a few of our pointers on best practise when writing blogs…
Blog Length
Often, the biggest hurdle to overcome with blogging is the word count. This is where most businesses begin to struggle with staying consistent.
Ideally, the optimum length of a blog is 1000 – 2500 words. As an SEO company in Essex, this is a walk in the park. As someone trying to juggle running a business as well, however, we can see how this may feel overwhelming. In addition, you also need to be incredibly careful with the length of your sentences too. Search engines want to promote content to their users that is easily digestible. Therefore, when determining your position on the SERP, they will also consider attributes such as readability.
As part of this, the algorithm dictates that no more than 20% of your sentences should surpass 20 words. This may seem straight forward, but we can assure you, it’s much tricker than it looks! Our team is made up of some fantastic writers with no end to their creativity. Regardless of topic, we can produce content that is not only optimised, but that is also guaranteed to captivate your audience too.
Keyword Use
For those of you who don’t know, a keyword is essentially a phrase that a consumer may type into Google when searching. An integral part of the SEO process is identifying terms
that are relevant to you and your business. There are various tools for this, including SEMrush and Google keywords. Despite being a bit tricky to navigate at first, they really are invaluable.
Each blog you produce should contain one of these key terms. This needs to be featured frequently throughout your content. You do, however, need to be careful of avoiding overuse. ‘Keyword stuffing’ refers to when a blog, or website copy, is littered with a certain phrase. This is widely condemned by search engines and will have the reverse affect.
When you work with VerriBerri, we will work with you to establish what your audience are searching for. From here, we can then work keywords into your content to ensure this is as plentiful as it can be.
Formatting
Formatting may seem trivial at first and many businesses underestimate its true power. This does, however, play a huge part in blog optimisation.
Nobody wants to be greeted with a huge bulk of text with nothing to help break it up. This is both daunting, and also fairly boring too. Instead, you need to ensure you use a range of formatting methods such as bullet points, headings and subheadings.
In addition, multimedia such as photos and videos can also help you to break up text. As digital marketing professionals, we can source or create this content on your behalf. What’s more, we can also optimise these files in the back end of your website, ensuring everything is SEO friendly.
Originality
When creating content in any capacity, originality is key, and the buck doesn’t stop when it comes to blogging. We recognise that writing lengthy blogs each and every day can be a gruelling task. Despite this, it is vital you don’t fall into the trap of lifting information from elsewhere on the internet, even if this is your own work. As you can imagine, it can be really difficult to stay authentic when creating such a high volume of blogs. Not to mention, it can also feel impossible to find the time to actually produce this content in the first instance. If you are struggling, it may be time you consider onboarding an SEO company in Essex like ourselves. Our team is made up of creative and inspiring individuals who are never short of fresh ideas.
Keeping Up with Algorithm Changes
The hardest part of SEO is knowing where to start. Google, and other search engines, keep their ranking criteria private. If everyone knew what was in the algorithm, we would all have optimised websites. This, of course, defeats the object in the first place. In addition to keeping their algorithm private, however, they are constantly adding updates that you also need to keep on top of. Pretty annoying, right?
Lots of larger businesses have their own in-house team for managing their SEO. Whilst this isn’t necessarily the wrong approach to take, it certainly isn’t the most cost-effective way of doing things. As an SEO company in Essex, ensuring our knowledge is always up to date is part and parcel of the job. When you work with VerriBerri, you’ll never need to pay for the time taken out to retrain. When you have your own team, however, this is an added cost you’ll need to take into consideration.
Contact Our SEO Company in Essex
So, there you have it, a run-down of each of the different steps you need to take to optimise your blog. As you can see, this is no easy feat. If you are struggling, we can help!
For more information and your free proposal, you can reach our professionals by clicking here!