11 Aug SEO Consultancy Firm
Based in Maldon, Essex, VerriBerri are a well-known SEO consultancy firm. Our team have specialised in digital marketing for over a decade, helping companies across the globe. Our portfolio is diverse, featuring businesses in every stage of their lifecycle. No matter what it is you offer, who you are targeting or where you are based, we’ve got you covered!
A Brief Introduction to SEO
SEO stands for search engine optimisation. This is a form of search engine marketing (SEM) and in laymen’s terms, helps organisations to drive traffic to their site. Providing your websites layout is up to scratch, these extra clicks should soon convert to sales and so on.
On the whole, however, SEO is far more complicated than the explanation we gave above. This is an incredibly skilled area, and not a task you want to be attempting without prior experience. If you’d like to know more about how this area of digital marketing works, you can read more in-depth here.
How SEO Adds Value
In our experience, SEO is easily one of the most effective and lucrative marketing techniques there is. Really, no business can afford to be leaving this out of their strategy.
As an SEO consultancy firm, we can help you to:
- Build your credibility
- Increase organic traffic on your site
- Boost enquiries and your conversion rate
- Instil trust in your audience
- Get ahead in your market
What Does an SEO Consultancy Firm Do?
SEO is a huge job, especially if you’re starting from scratch. What’s more, there are lots of different components that go into this process. There are two different types of optimisation – on-site and off-site.
When you work with VerriBerri, one of our first port of calls is back-end optimisation. This is where we look behind the scenes at things such as loading speed, meta-descriptions, file sizes and alt-text. In addition, we will also ensure your website is suitable for mobile devices.
Whilst optimising the back end of your website, we will also get to work on producing content on your behalf too. Our team is full of fantastic writers ready and waiting to create blogs and landing pages for your brand. In addition, should you need us too, we can also create and optimise website copy for your site too.
Alongside the above tasks, our PR and social media team will also help with off-site optimisation. Something that many businesses overlook is the affect backlinks and social media presence can have on their search ranking. In short, a back link is where one website links back to yours. These are often generated when digital press is shared about your brand. When credible sources are sharing information about your organisation, this adds to your authority. Similarly, if lots of people are engaging with content shared on your social platforms, this shows Google that people care about what you have to say.
Black-Hat Techniques to Avoid
Diving in a little deeper, there are also a number of black hat techniques you need to be aware of. These approaches are used to try and cheat the algorithm. As any credible SEO consultancy firm will tell you, these tactics should be avoided at all costs. Each of these methods are widely condemned by search engines and can even end up getting you banned from the SERP altogether.
As you may or may not know, keywords are a huge part of optimising your website. Each piece of content you write should have a new keyword or phrase attached to it, and this should be featured evenly throughout. The length of your text is used to determine how often you need to use these. For example, per 1000 words, you probably want to feature your term 5-6 times.
Keywords are helpful as they act as an indicator to Google. They tell search engines what a piece of writing is about and allow them to build up an idea of who you are as a brand. Having said this, it’s important you don’t get too carried away by featuring your chosen keyword too often in the same piece of content. If you do this, you’ll end up unintentionally using the black hat tactic ‘keyword stuffing.’ This can hurt your SEO.
Copy + Paste
We get it, writing landing pages, blogs and website copy takes time and overall, this can be an incredibly taxing job. Nevertheless, this is an important task and not one you can take short cuts with.
All too often, we see businesses recycling the same blogs or copy and pasting the same content over and over again on their site. As experts, we can tell you, this is a big no, no. Search engines, Google specifically, aren’t stupid. In fact, the algorithms built for these browsers are incredibly advanced. This means that they can spot lifted content from a mile off. It’s vital you stay unique.
As we touched on earlier, backlinks are a really effective way to boost your ranking. Where businesses tend to go wrong, however, is by purchasing these online. Humans are competitive creatures by nature, and we’re always looking to make a task easier where we can. With this in mind, buying backlinks seems like a good idea, right? Wrong.
The main issue with these links is that the websites behind them are usually full of gibberish, with little authority. As opposed to improving your ranking, these will, in fact, cause a lot of damage. It’s always best to stick to the organic route.
The bottom line is, if you are keen to improve the performance and longevity of your business, you need SEO. Although the upfront costs of an SEO consultancy firm may be a bitter pill to swallow, we can assure you, the ROI is most definitely worth it.
Want to know more about working with VerriBerri? Our digital marketing experts would love the opportunity to chat! To get in touch, call us today on 01376 386 850. For alternative options, click here!