SEO in Colchester: Keywords and EAT in Content

marketing agencies in Essex team

SEO in Colchester: Keywords and EAT in Content

Getting the most out of your website is always difficult; but especially so when you don’t know where to start. Luckily, if you’re looking for SEO in Colchester, VerriBerri are specialists that can optimise your website, so you don’t have to.  

If our 12 years of working with SEO have shown us anything, it’s that the algorithm is never reliable and ever changing. There are, however, a few things that will never alter. These key elements are what will have you rising through search engine results pages (SERPs) and will mean you will be more visible to more possible customers.

Local SEO in Colchester

VerriBerri are just a few miles away from Colchester meaning our agency is local to your brand. We have the right knowledge to work closely with your business to provide accurate geographical SEO reach. Often keywords that are used within your content include local areas. This is because Google users will often be searching for services and products near them. This is especially true if you sell a service, rather than product. We can identify the correct ones to use and work on building your organic traffic. We also work with clients across the UK and internationally as well, so wherever your company is based, you can count on VerriBerri to deliver tailored expert SEO services.

Understanding SEO 

If you are new to SEO, let us break it down for you. SEO stands for search engine optimisation. This refers to the processes and change you can make to a website in order to make it more favourable to a search engine algorithm such as Google. Algorithms use bots called crawlers to go through your website and look for certain criteria. They use this information to index your website and they rank it based on its quality and how well it thinks it matches with the algorithm. Your website will then be ranked based on how well it answers a user’s query. Google exists to assist the user and allow them to find answers and information as quickly and efficiently as possible. If Google believes your content or website can do this, you will rank higher. 

What does the algorithm look for?

Restaurant PR agency - bottom line

As we mentioned at the start, the things the algorithm takes into account are always changing but, some things stay the same. Every year or so, Google release a new update to the algorithm and SEO experts have to spend hours adapting strategies. The things that stay the same are helpful if the changes are hard to figure out. It’s nice to know there are some sure ways to get your website ranking highly on the SERP.

Including EAT in your content

No, this is not about food! EAT stands for expertise, alternativeness and trustworthiness. These are the ingredients that make perfect content and are what the crawlers will be looking for. 

When we talk about Expertise, we are referring to whether your content displays expert knowledge or not. Whatever field your business is in, the algorithm loves to know you know what you’re talking about so it can recommend you to a user. If you can prove your expertise by having others refer to your content or having a low bounce rate. 

Authorativeness deals with the influence you have over the sector you’re talking about. It can, however, be hard to achieve if you are just starting out within your industry. Tailoring your SEO will ensure your business, no matter what level, can make the most of including EAT within your content. 

Trustworthiness comes from how reputable your content is. Once again, having backlinks on other sites really does wonders to tick this box. This will demonstrate to the algorithm that not only do you know what you’re talking about, but that others have valued the information in your content.

Using keywords

There are other things you can do to rise that all important SERP ranking. Identifying your keywords is a great starting point. Keywords are words or phrases that people may be searching on Google that you can then include in your content. For example, the keyword phrase for this blog is ‘SEO in Colchester’. This phrase will be identified by the bots and will rank every time someone searches for those keywords. We have included it throughout the blog and have been sure not to fall prey to key word stuffing. This is when keywords appear in the text but the read unnaturally and hinder the flow of a sentence. You may think this is good as it gets your keywords in your content as often as possible, but you couldn’t be more wrong. Keyword stuffing is frowned upon by the algorithm and your site may be penalised by dropping in the rankings. 

Essex SEO agency

Using local phrasing like ‘SEO in Colchester’ is incredibly helpful when targeting nearby customers. For small businesses just starting out this can be beneficial as it means your competition is only local as opposed to worldwide. This means you have less websites to compete with in the rankings and are more likely to be ranked higher and seen by a user. 

How can we help? 

Specialising in SEO in Colchester, VerriBerri have a track record of successfully boosting clients’ rankings using our SEO strategies and content optimisation. We have extensive knowledge of what works and what doesn’t so, you don’t have to worry about the more technical side of SEO. We know that you would rather focus on business than the more trivial technical side of things, especially with something as complex as SEO, that’s why we’re here to help you! SEO is difficult and cannot be mastered overnight. As we have covered in this blog, ranking criteria is always changing and it can be impossible to keep up with. At VerriBerri, we monitor these and can adapt our strategies accordingly.

Get in touch with us

If you need help with SEO in Colchester and could benefit from an SEO overhaul on your website, get in contact with our team today – we would love to hear from you!