SEO Marketing Agency: Meeting Algorithm Criteria

SEO Agency

SEO Marketing Agency: Meeting Algorithm Criteria

Here at our SEO marketing agency, we have a track record of assisting clients worldwide. Using our expert team’s knowledge, we can ensure your website is reaping the fullest rewards for your brand. We know that many companies can’t find the time to fully focus on their SEO. However, as a vital part of brand visibility; it shouldn’t go overlooked. If you can’t find the time to focus on search engine marketing, it might be time to invest in professional services.

What is Search Engine Marketing?

Search engine marketing (SEM) is an incredibly helpful tool that can benefit all manner of companies. This falls under search engine optimisation (SEO). SEO is a way to gain organic traffic to your website. You can do this by tailoring your content to search engine algorithms and the criteria they look for. If you do this, Google and other search engines will favour your content. This will ensure you rise to the top of the search engine results page (SERP) and you will be seen by more potential customers.

Are there any other forms of SEM?

Yes, there are! Another way to boost traffic to your site is PPC (pay per click). This method, however, produces non-organic results. PPC is the process of paying for a top position on the SERP, guaranteeing you will be seen first. Whilst you will see results from this immediately, it is not a long-term solution. Once you stop paying for your ads, your traffic will drop. This option is not ideal if you are concentrating on customer retention. If you are, your focus should be on SEO and adapting your site. 

How does the Google algorithm work?

Essex Marketing graph on Laptop

Googles main purpose is to assist the user. They want to answer the query they searched for in the most accurate way possible. To determine which websites can do this; they use bots called ‘crawlers. Don’t worry, they’re not scary bots! These crawlers will crawl the web (like internet spiders) looking to see if sites meet certain points. They will create a report on how useful they deem the information on your website. Your site can then be indexed. Every time you search for something on Google, the index is consulted and the sites with the most relevant information are shown towards the top of the SERP. 

How can I optimise my site?

Making SEO changes to your site can be complicated and take a considerable amount of time. It is also not something that you can pick up overnight. As an SEO marketing agency, we have 12 years of expertise in fully optimising websites for clients across the world. We always stay on top of any changes to the algorithm and adapt our strategies accordingly so we can still get the most out of your site. 

Below are a few key things that will improve the SEO of your site and get you ranking higher in the SERP:


This is a very board category. When we talk about content, we mean your blogs, landing pages and other pages within your site. The more information you have on your website, the easier it will be for the crawlers to index you. Whatever you post must be engaging and relevant as all your site content, no matter how small, is a vital cog in the SEO machine.

One thing that will get your ranking higher is using keywords. These are words or phrases that people type into the search bar. Each piece of content should focus on a different keyword. Make sure to spread your keywords and phrases evenly throughout your content to avoid keyword stuffing. Google is not a fan of keyword stuffing as it makes the content unreadable for a user; they will lower your ranking if they discover you’re doing this.

The team at our SEO marketing agency are not only tech experts but are also creatively minded. We have experience working with a varied range of clients and so we can write just about anything and can add a little spark into any content you put out.

Back-end Optimisation

This area is a little more complicated. Back-end optimisation refers to the things that happen behind the scenes. These often get left out; however, they directly impact the ranking of your website. 

Compressing images and adding alt-tags to them may seem trivial but it makes all the difference. The compression of larger images means your site should load faster. Your alt-tags will help your site to also appear in the image section of a search engine. 

Essex SEO agency

You probably struggle to find the time for these behind-the-scenes elements when you’re running a business – an SEO marketing agency is your answer. Let VerriBerri take care of it for you, so you don’t have to worry about the small details. It is also vital that things such as improving loading speeds, mobile optimisation and meta descriptions, are done by professionals. One wrong move and your site health may suffer as a result. 

Other marketing techniques 

There are other factors that can directly affect your SEO value. PR and social media tie in heavily. If your socials are consistently posted on and have high engagement, Google will flag you as a trustworthy source. Using PR will allow you to gain trustworthy backlinks from news outlets and other media. If you are looking to improve your SEO, why settle for a company that provides just that? Here at our SEO marketing agency, we have experience in most areas of marketing. We provide other services that can greatly improve your brand visibility. 

These include:

Get in Touch 

Does your website SEO need some TLC? Maybe you’re new and have no idea where to start? Either way, VerriBerri are on hand to help! Click here to get in touch with our friendly team today to start discussing your SEO strategy!