SEO Marketing Agency in the UK: A Guide to Understanding SEO

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SEO Marketing Agency in the UK: A Guide to Understanding SEO

The hunt for the perfect SEO marketing agency in the UK can be stressful. This paired with a lack of knowledge surrounding the service they provide can be even more overwhelming. Feeling a little bit out of your depth? We get it, not everyone is an SEO expert! (Let’s face it, if you were, we’d be pretty screwed!) That’s why we’ve devised our easy guide to understanding SEO. At least understanding it as much as you need to anyway…

Let’s break things down…

What is SEO?

When you look for anything on Google, millions of results are returned to you, right? Ever wondered how you go about climbing to the top of this list? SEO! 

SEO stands for search engine optimisation. In laymen’s terms, this technique aims to improve where your website positions under certain search phrases. The higher you rank, the more discoverable your site is to potential customers. As you can imagine, implementation of this technique is going to improve your yield tenfold. This is where our SEO marketing agency in the UK come in!

Search engine optimisation is a type of search engine marketing (SEM.) Another technique (that you may have heard of) that comes under this umbrella term is PPC or pay per click. Unlike PPC, SEO is an organic way to boost your visibility within search engines. In other words, this process has no direct costs involved. Yep, you heard us right! All you need is a top-notch agency and your websites well on its way back to full health.

How Does the SEO Process Work?

When a website is published for all to see, it undergoes a process known as crawling. Essentially, this is where Google send out bots to trawl through your site. These robots, better known as ‘spiders’, are essentially looking to see how many attributes of the algorithm you have adopted.

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The Google algorithm was created to calculate how useful a website is. This is a set of criteria including all the characteristics of what Google perceives to be a ‘good’ website. The theory behind it is simple. The more boxes you tick, the higher your chances are of ranking when an individual searches for something concerning your industry, product, or service.

All in all, the algorithm is a powerful thing, and not something you want to be on the wrong side of. Once these spiders have finished indexing your site, you are then discoverable on the internet. Depending on how you faired, you could be listed on the 90th page of the search engine results page (SERP) or you could be number 1!

Why Did Google Create Their Algorithm?

It’s estimated that 1.145 trillion MB of content is added to the internet each day. With billions of websites out there already, you can just imagine how chaotic this would be without some kind of structure in place. 

Google, and other search engines, want their users experience to be as positive as possible. An important factor, in this case, is how easy information is to find. This means that when they show results for a search, these all need to be highly relevant to what is being asked.

The Google algorithm essentially helps search engines to do a better job. It makes all of our lives easier without us even knowing it’s there! Seems simple, right? Wrong!

So, What is the Algorithm Looking Out For?

Knowing what exactly Google want to see from you is where the fun starts. Search engines don’t disclose their algorithm to just anyone. If they did this, the internet would be filled with ‘perfect’ websites and that would deem the entire process redundant. Instead, if you really want to get to grips with what the algorithm is looking for, you need hands on experience. Hence why so many businesses seek the help of our established SEO marketing agency in the UK.

To help you understand better and to give you a small insight, these are the kinds of things Google are looking out for…

  • Content (Frequent blogs and optimised landing pages) 
  • Fast Loading Speeds
  • Meta Descriptions
  • Alt-Tags
  • Mobile Optimisation 
  • Compressed Images

How the Rest of Your Strategy Can Help With Improving Your Site Health

Something that many businesses overlook is the impact that their PR and social media can have on their ranking. In fact, these are huge contributors to your site health, and something no good SEO marketing agency in the UK should ignore.

Alongside their algorithm, Google also assess your website against their EAT criteria. This stands for expertise, authoritativeness, and trustworthiness. Through building a loyal and active audience on your social channels, this shows Google that people care about what you have to say. This contributes to your EAT score. 

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Further, if a big-name publication is featuring you in an article, this is a huge achievement! Journalists won’t just report on anyone or anything. They’re going to have done their research first. When these articles are shared with the world, they usually generate backlinks. This instils trust in Google that you are safe for them to promote. In other words, it builds your credibility. 

As an integrated marketing firm, we can help with all aspects of your marketing. Whether you’re after press coverage or in need of help building your online presence, we’ve got your back!

Get in Touch with Our SEO Marketing Agency in the UK

Picking the right firm for you is an important decision and not something you should rush into. At the end of the day, you need an agency that genuinely has your best interests at heart.At VerriBerri, we place our clients at the forefront of everything we do. Our team are close-knit, passionate, and determined to help businesses flourish. Sound like what you’re after? We would love to discuss working with you! To start a conversation with our marketing team, click here or call us on 01376 386 850!