Starting with an introduction, VerriBerri is an elite event management agency. We have over 12 years of experience aiding hundreds of different businesses around the world. These cover a vast range of different markets, allowing us to plan for every occasion.
As the world slowly eases back into a new normal, you may be considering hosting your next event. Prior to the pandemic, these occasions were a critical part of many businesses’ operation, for a number of different reasons. If you are trying to get back on your feet after a tricky year, our team can help you create a night to remember!
Types of Events
As an event management agency, we have extensive experience planning for any occasion. No matter what you are celebrating, we want to be a part of it!
There are a number of different types of event and many reasons as to why a business many need one. Below are a few examples of what we have hosted previously:
- Launch Events
- Webinars and Conferences
- Awards Evenings
- Trade Shows
The Benefits of Hosting an Event
Hosting an event offers a plethora of benefits for your brand, the biggest being exposure. These occasions allow you to build awareness of your product or service, increasing demand as you go. Spreading the news of a new launch or initiative will aid you in establishing your place in the market. Providing these events are managed well, this new-found visibility can only mean great things for your image!
In addition to better visibility, events also give you a platform for communication and building new working relationships. Regardless of what sector you operate in, networking is a vital part of all businesses functionality. In all walks of life, it pays to know people and these occasions give you an opportunity to grow your contacts.
Finally, like all well-executed marketing techniques, event hosting will naturally lead to new customer acquisition. What’s more, you may find yourself establishing better customer loyalty too. After a difficult year of lockdowns and various restrictions, event management will help you to ensure better financial stability for the future.
Where to Start with Planning Your Event and What to Consider
Believe it or not, there is actually a lot more to event management than is given credit for. In fact, this can be an incredibly demanding task, hence why the majority of businesses outsource this to professionals. To give you a better idea into what we do, here is a rundown of the process…
Securing the Right Venue
With the Governments most recent announcement, many venues are now beginning to reopen. For the events industry, this means that everything is about to go crazy, especially over the summer months. With this in mind, it is important you get ahead of the curve whilst venues still have availability.
Securing the right location is important. This plays a huge part in the overall success of an event and says a lot about who you are as a brand. As an event management agency, it is our job to help you find a venue that fits well with your image.
Creating and Distributing Marketing Materials
Prior to an event, it is likely you are going to need to dispense promotional marketing materials of some kind. This may be an invite for your guests, an agenda for the evening, a poster or even a leaflet. Either way, these need to look professional and should keep in line with your branding guidelines.
In addition to planning your event, we can also help you to design, print and distribute your chosen materials. Our graphic team are incredibly talented and passionate about creating bespoke design that is captivating.
Inviting the Right Contacts
As we mentioned earlier, events are all about networking and getting your brand out there for all to see. At the end of the day, you are trying to achieve brand exposure, so it is important you have the right people attending.
As an event management agency, we have spent years nurturing and building relationships with influencers and industry professionals. As a result, we are able to better support our clients by sharing our valuable contacts with them. In the past, this has led to amazing exposure and exclusive opportunities.
Analysing Performance
On the day of an event, it can be really easy to get caught up in the moment. After the occasion, however, it is still important that you analyse the outcome of the evening. It is vital you observe how lucrative this was for your company, so you know whether this is the correct approach to take in the future. As professionals, we know what kind of results to be looking out for. After analysis, we can help you adapt your strategy so that it is as effective as possible in the future.
Supporting Your Event with Marketing
It is always important that you back your event through the relevant marketing channels. Specifically social media and public relations. This will help you to spread the message about your occasion, building anticipation and encouraging word of mouth.
At VerriBerri, we offer far more than just event management. In addition, we are also a fully integrated marketing agency. We have multiple departments, each with their own speciality. You can see a list of our core services below:
- Event Management
- Search Engine Marketing (SEO & PPC)
- Public Relations (PR)
- Crisis Management
- Social Media Marketing and Management
- Graphic Design (Branding, Packaging Creation and Website Development)
Contact Our Event Management Agency
Planning an event can be stressful, time-intensive and costly. When you work with VerriBerri, however, we provide a stress-free and affordable service. If this is what you are after, look no further!
If you would like to know more about how we work, why not get in touch? After a quiet year in 2020, we can’t wait to get back to planning! To reach our team, call the offices today on 01376 386 850. You can also click here to be redirected to our contact page.