15 Nov Small Business Marketing
Being a small business marketing agency, we know just how intimidating marketing can feel. We’ve all heard horror stories about campaigns going wrong and marketing agencies costing a bomb. However, I’m here to tell you how we’re different. Not only are we a full-service agency but we’ve also won awards for our hard efforts and amazing results. This teamed with our guarantee on PR results sets the perfect tone for a marketing strategy that will work.
How Marketing Will Grow Your Business
If you’re going to invest your money into something, you need to be well versed in what you’re going to get in return. In fact, you’d be silly to go into something without knowing at least what the expected outcome will be. Marketing is a fairly broad term and covers a whole host of different areas. As such, the ROI you get from it needs to be established.
The main objective every company wants to achieve is more income. If your customers don’t know about you, they’re never going to buy from you. Marketing is great for making your company memorable and drawing in sales. Whether this is done through social media, content marketing, or graphic design; our marketing is guaranteed to put you on the map.
In addition to brand recognition, marketing will improve your reach. Whilst you may appeal directly to one market, there are bound to be other consumers who are interested in what you do. For instance, if you’re a small beauty brand, you may think that your only audience is women. Regardless of age demographic, this is likely going to be where you start. What about the partners of people who want to buy them a gift for Christmas? They may not know who you are at first, meaning they’ll never discover you. However, if they see you appear on social media, online, and in the press, you’re guaranteed more sales.
There are hundreds of benefits to marketing however, we’d be sat here all day if I went through them all. As such, we have outlined a starting point below.
The Starting Line
Small business marketing has so many possibilities making it somewhat overwhelming to those of you who don’t specialise in this area. This being said, any agency will be able to tell you exactly where you should put your time into. Let’s explore your options in more detail:
Social Media Management
Social media is becoming increasingly popular as time goes on. It surrounds us in almost everything we do and quite frankly, it’s hard to avoid. This being said, it’s not quite as simple as making a profile and posting semi-regularly.
In order for your social media strategy to be effective, you need to be targeting the right platforms. These will change depending on your business, your target audience, and the industry you’re in. Generally speaking, people with visual products are likely to do really well on platforms such as Instagram, Pinterest and Facebook. This is because these platforms embrace video and photo sharing making it great for showcasing your work. Comparatively, LinkedIn is great for a more B2B market and/or a corporate company.
This being said, the lines then become blurred. Despite these generalisations, not every corporate business should steer clear of Instagram. Likewise, fashion brands shouldn’t avoid LinkedIn. Bringing on board a team specialising in small business marketing is going to make your life a whole lot easier here. With almost 12 years of industry experience, we know exactly how consumers react to each platform. We also know exactly what they want to see.
Similarly to the above, the news follows us everywhere. Whether you try to avoid it or not, word gets about. Recently, more than ever, people have become eager to support smaller businesses in a bid to decommission multi-national conglomerates. If you’re successful in making pitches and collaborating with journalists, there’s no telling what this can do for your business. Human interest is massive. Published articles showcasing the people behind a brand will humanise your company and boost in sales. Additionally, articles showing how knowledgeable your brand is will certainly lead to success.
PR also encompasses things elements such as influencer marketing. With a slight crossover into social media management, influencer marketing refers to when you collaborate with or gift someone your product. This is in return for exposure to their audience. In a nutshell, an influencer counts as anyone with a big enough audience to influence others. These may be lesser-known celebrities, content creators, or bloggers to name a few examples.
Regardless of your industry, there is definitely a whole host of influencers out there for you to utilise. Imagine how incredible it would be for someone with thousands, or millions, of followers to rave about your brand. Now think about how many people would see their post and then the sales you’d get off the back of this. Exactly. It is important of course that the influencer is related to your brand and will drive sales, your PR agency need to know your aims inside out.
Search Engine Optimisation (SEO)
There isn’t a single company out there who shouldn’t be working on their SEO. Although we understand this can be a difficult process, you’re holding yourself back if you’re not trying to climb to the top spots on the search engines.
Although some aspects of marketing you can do yourself, you’re probably better off bringing in a company to help with this area. Being creative enough to create content is one thing but having the time to do it to the standard and with the skill it needs, is a completely different ball game. What’s more, there are lots of other things for you to understand and implement. These include meta-descriptions, alt-tags, quickening your loading speed, and generating backlinks; just to name a few examples. Time consuming and technical.
Why Is Now The Best Time?
Unless you’ve been living under a rock, you’ll know that England has been flung into a second lockdown recently. With people so vitally aware of the damage the pandemic is having on the economy, they are desperate to see small businesses survive. No matter your chosen strategy, as long as it’s implemented well, people are bound to respond positively if you’re a start-up or local business. Making some noise now will result in much higher website traffic, more brand recognition, and higher sales.
In addition to this, Christmas is just around the corner. Despite this time of year being the busiest for most businesses, there’s just no telling how much people will be spending in 2020. Some think that people will go much bigger whilst others fear that the vast majority just don’t have enough disposable income now. Either way, small business marketing is going to bring you to the forefront of people’s minds when they’re looking to buy. This can be the difference between you or your competitor gaining the sale.
Contact The VerriBerri Team
If you’re passionate about making your businesses future successful, we are too. Small business marketingreally could be the difference between you thriving or not. For more information on where and how we can help, we would be more than happy to schedule in a chat. To get in touch today, click here!