24 Aug Small Business Marketing Agency
Small Business Marketing Agency advice
Why does your small business need an effective marketing strategy?
Every business understands the struggle of starting up. In today’s market, it can be incredibly challenging to make your mark in its industry and it hasn’t exactly been made any easier from the Rona. (We don’t say the C word). For many businesses, the marketing world is an added pressure, and if you lack experience there, it might seem a bit daunting.
For those of you who are reading this, you might be here to understand firstly, what marketing is, and secondly, why it’s so important (particularly) for small businesses. The good news is that we are going to outline to you why it’s so crucial, and as a small business marketing agency, we understand the pressures you might be facing!
What is Marketing?
In a nutshell, marketing is to promote the buying or selling of a service or product. This can be done in a variety of ways, whether that’s advertising your brand, or working on key SEO strategies.
At some point in the creation of your business, you’ve most likely to have undertaken some form of marketing, whether that’s creating a logo for the face of your business or building a website. It’s all marketing!
But where do you go from here? How do you know what’s best for your business? How can you make sure your business or service is coming across professionally online? These are all common questions that we get as a specialist small business marketing agency, so if you’ve thought them, you’re not alone!
So, once you know how to do it, how can it help your business?
Help your business to grow
You’ve done the hard part and formed your very own company. Now, you need to grow it. A small business marketing agency can help you to expand your business through a variety of marketing mediums. One example is the world of social media! It’s the best platform to help your business connect with new and potential clients, which is why you’ve got to make sure that you do it properly.
For example, if you’re a small clothing business, how is your company niche? Why should customers shop there over larger corporate brands? You can answer those questions (and more) directly through the likes of Instagram and Facebook.
Tailoring your posts should depend on who your target audience is; for Facebook, you might post frequently if your clothes are for the ‘mum market’; whereas Instagram would be better suited for a younger generation. This is all marketing; you’re promoting your brand to a new audience!
One thing that is crucial when on social media however is actually doing it right! That means posting the right content, engaging with the right customers, and most importantly, being professional.
As much as the likes of Instagram can be a godsend, it can also be a bit of an added stress with the likes of trolling being much more prominent in this day and age. Often, small businesses are a target of trolling from other small companies, to sustain clients and revenue.
Having your own small business marketing agency can help to control this; they can manage social accounts and actively look for reviewers of your products. Through doing so, they are building a network of clients and providing customers with the impression that you are passionate about your business!
Set yourself apart!
If you’re starting up in any industry, you must (MUST) make it clear why your product or service is the best. It’s so important to sell yourself in the best possible way and allow your potential customers to understand what’s unique about you. Marketing agencies can use effective tools to get the most out of your business and identify what’s unique about you vs. your competitors.
Some industries, more so than others, are naturally more competitive. That’s a risk and a factor that you obviously take into account before starting your business up. But sustaining your performance and finances is where it becomes crucial for small businesses to have a marketing campaign. Some things you can ask yourself when trying to set yourself apart include:
- What is my USP?
- Why chose my business?
- B=What does my branding and logo say?
Don’t forget about your logo. For many businesses, the branding is often what is rushed and made quickly. Your logo is your brands identity and is a major factor in determining your customers’ first impression!
Once your company has a clear marketing campaign, and is successful, a small business marketing agency can help you to scale up. You might find that you are thriving, but you can’t keep up with the online demand.
For example, you might be spending more time working on the service you provide in-store and finding it difficult to find the time to post a blog piece every week. Whatever the situation is, a marketing agency can help. We are specialised in working in SEO and can tailor the work you’ve done already to create new ideas for blog posts and publish them for you. This is vital for your Google ranking so regular website posting simply cannot be overlooked.
Once you’ve scaled up; it will allow you to build trust with both current customers and potential clients. Marketing agencies help to strategically expose the work that you’ve done which ultimately leads to recommendations and reviews! This in itself is part of the scaling up process!
Committing to a marketing campaign in any business is difficult and time consuming. Often, taking the first step in tackling something new is the hardest, so once you’ve realised you need a new marketing strategy and understand the fundamentals, the rest will become easier! Start simple and understand what marketing is, and what you’ve already done. Once you’ve done that, reach out and seek help if you’re going to struggle! Companies like our small business marketing agency specialise directly in that. If you’d like to find out more about how we can help you, contact us today on 01376 386850 or click here to fill in the online form. There’s no obligation!