SMART Marketing Goals: Laying the Foundations for a Successful Marketing Project

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SMART Marketing Goals: Laying the Foundations for a Successful Marketing Project

Based in Maldon, Essex, the team here at VerriBerri are experts when it comes to setting SMART marketing goals. Day to day, we help companies go from strength to strength by building them a solid and lucrative marketing strategy. We help organisations build better recognition for their brands, growing their customer base as we go.

The team here at our multi-award-winning agency are second to none. Their hard work and thorough knowledge has played a huge part in building the outstanding reputation we have today. We’d even go as far as saying our company culture is our biggest strength. If you’re looking to work with a firm who will do everything in their power to deliver amazing results, you’ve come to the right place!

What Is SMART?

SMART is an acronym that floats around quite commonly within the world of business. Discovered in 1981, this construct was built to help organisations manufacture achievable and comprehensive goals.

The SMART anagram stands for specific, measurable, attainable, relevant, and time-based. Think of this structure as a checklist that should be referred to when setting objectives for any project. The philosophy is simple, if you want to your targets to be reachable, you need to be considering each of these components.  

Why You Need SMART Marketing Goals and How to Set Them

Objectives are what give your project direction. Businesses who fail to define SMART marketing goals within their strategy will only end up limiting themselves and their workforce. This is how your team can determine whether or not they are on the right track, and if their approach needs adapting. 

Never heard of ‘SMART’ before today? Don’t worry! This process is easy to get to grips with. Allow us to walk you through it step by step…


Regardless of which marketing technique(s) you are focussing on, you need to make sure your goals are specific. Broad targets are hard to hit, demotivating the team behind your project. For example, you may set the objective of improving your engagement on social media. But by how much? Without the finer details, how are you supposed to know whether you have achieved this goal? 


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Every objective you set needs to be measurable in one way or another. In addition, it should also include some kind of numerical value where possible. Using the example we mentioned above, your engagement on social media platforms can be measured via your insights, for instance. These statistics tell you when people are engaging, the most popular type of engagement and much more. Similarly, the number of clicks on your website can also be quantifiable providing you are set up on Google analytics.


Let’s not beat around the bush. Your objectives are virtually pointless if they aren’t attainable. Unrealistic goals are only going to set you up for failure and put your team under unnecessary pressure. There is a fine line between being ambitious and being greedy. Make sure you get the balance right.


When it comes to setting SMART marketing goals, you need to ask yourself whether or not these are really relevant to your business. How is achieving these objectives going to impact your business? When outlining these aims in your strategy, you need to consider your brand alignment. There’s no point aiming to achieve 4 leads in Cosmopolitan magazine if you’re a construction brand, for example.


Finally, you also need to consider timing and how quickly you want to achieve your goals. Open-ended objectives are easily forgotten. Instead, drive determination within your team by setting parameters. When do you want to achieve your targets by? In the next 4 weeks? Over the next quarter? By the end of 2021?

What Does VerriBerri Specialise in and Why Does My Brand Need Marketing?

At VerriBerri, we are a fully integrated agency, home to a team of knowledgeable, passionate, and ambitious individuals. Having helped a broad array of clients through the years, we are willing to take on any new challenge thrown our way. Quite frankly, to say we know the landscape well would be an understatement.

Our list of services is constantly evolving as new marketing trends come and go. To give you a better idea of what we specialise in, however, here is a list of our current core solutions:

  • Social Media Marketing
  • Public Relations (PR)
  • Crisis Communications
  • Influencer and Affiliate Marketing
  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Event Management
  • Graphic Design (Branding, Packing Design & Creation of Marketing Materials)
  • Website Development

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If 2020 taught us anything, it’s that things can change in the blink of an eye. Whilst lots of people used their newfound spare time for starting businesses, lots of existing brands plummeted into failure. Now markets are far more saturated, and the world is in a state of economic decline, businesses need to be focussing on making their futures more secure. And what better way to do this than through marketing?

The solutions we implement on behalf of our clients add value to businesses in many different ways. A comprehensive marketing strategy allows organisations to improve their brand recognition, increase their sales, and build a relationship between themselves and their audience. In addition, marketing will also help you to encourage brand loyalty and become a market leader. All in all, our efforts are going to help your brand flourish, setting yourselves up for a bright future.

Contact Our Team

Marketing can be an incredibly long process and requires a lot of determination. If you own your own business, it’s unlikely you’re going to have the free time to dedicate to this project. If this is the case, it may be time you consider outsourcing to the professionals.

Need help with setting SMART marketing goals? Interested in knowing more about any of the services we mentioned earlier? Our team would love to chat! To get in touch, give us a call today on 01376 386 850. Alternatively, just click here!