21 Jun Social Marketing Agency
At VerriBerri we are a leading social marketing agency here in Essex. In fact, we’re one of the largest marketing firms in the entirety of the South East. Not to mention, we’re multi-award-winning too! Award-Winning Marketing Agency: What Makes Us an Elite Marketing Firm
We serve businesses of all shapes and sizes, all around the world. From the beauty industry, right the way through to financial technology, there is no project we can’t sink our teeth into. If you’re looking to build your brand a brighter future, we’ve got the skillset to help!
Why Social Media Should Be At The Centre of Your Strategy
Navigating the world of social media can be difficult, even for us experts. Platforms are ever changing, and as are their algorithms. Despite being a taxing task, no business should be overlooking the power of having a strong online presence.
Let’s not beat around the bush, if your market wasn’t already saturated before, it most likely is now. With more time on our hands last year than ever before, more and more individuals were keen to turn their minds to something productive. For many, this meant starting a business, something that many individuals always dreamt of, but never get around to actually doing. With more of us wanting to shop local, competition for the already existing brands out there has become rife.
Further, the pandemic has of course caused catastrophic financial damage for many organisations. This combined with additional competitors could end up being a recipe for disaster. If your business looks different after COVID, you’re likely in need of a boost. Getting your social media in check could just be the answer you’re looking for and our social marketing agency would love to help!
Why You Need to Be Removing Followers
Social media platforms, Instagram specifically, work off a similar algorithm construct. At the end of the day, these sites want their users to stay online for as long as possible. Afterall, this is how they make their money. In order to achieve this, they need to share content with their users that they know they will like, in order to keep them scrolling.
When a post is shared, platforms will begin pushing this out to a small portion of your audience. This helps them to understand the value of this content and allows them to gauge whether or not people are enjoying it. If this only reaches inactive followers, this is going to quickly become a problem. Content that receives low engagement won’t get pushed any further, limiting your posts success. By removing inactive accounts from your follow list, you lower the chances of this happening to you.
The above being said, removing followers can be risky unless well executed. Remove the wrong people, and you could be in for some controversy. However, as a social marketing agency, however, we can guide you through this slightly brutal, but necessary process.
Why Your Content May Not Be Doing So Well…
When it comes to posting on social media, it’s a journey. Some posts will do amazing, others might not take off the way you expected. Whether you like it or not, that’s just how it is. However, if your content is consistently performing poorly, you need to make a change. There are a number of reasons your posts might not be doing so well. For example:
You’re Not Writing Engaging Captions
It’s all very well spending an entire day taking photos for your social media, but these need to be paired with fun and interesting captions. All too often, businesses end up letting themselves down by being sloppy. We get it, running your social media is a lengthy process. Regardless, it is a vital one. Whilst it may be the actual photo that catches someone’s eye, it is often what you have to say that makes people want to know more. If you’re struggling, it may be time you consider hiring a social marketing agency.
Your Content is Lacking Excitement
The average social media user spends over 2 hours online each day. During this time, they are exposed to a plethora of content. If yours is going to be just the same as the next, you may as well be speaking to an empty room. A lot of marketing is about individuality. Through social media, you are able to position yourselves as the best of the best. If you aren’t doing this, you’re missing a trick.
You’re Being Too Salesy
Nobody goes on social media to be sold too. Realistically, we use these sites to have fun and to start conversations. If all of your content is salesy, people aren’t going to respect you. Further, they aren’t going to want to follow you and see more of your content. The odd promotional post here and there isn’t going to do you any harm. However, to harness the real benefits of marketing, you need to be more subtle. Don’t waste this opportunity to build your brand image as a credible and relatable organisation.
You’re Not Using CTA’s
CTA stands for call to action. Lots of people use these throughout their content without even knowing it. However, if you’re not, you definitely aren’t going to be getting the most out of your content.
A CTA is an imperative phrase. By using these, you’re essentially telling someone to do something (but nicely.) In this case, you might use terms such as ‘follow us for more’ or ‘get in touch.’ Often, people need prompting to carry out these actions and this can have a huge impact on your engagement.
Want to Know More About Working with Us?
At VerriBerri, we can wholeheartedly say that we put our customers at the forefront of everything we do. Trusting anyone with your brand is a huge deal and you need to know you can count on the team you’ve put behind a project. When you work with us, a personalised, friendly service is what you get! What’s more, we always aim to go above and beyond.
Interested in knowing more about working alongside our social marketing agency? We’d love to chat! To start a conversation, call us today on 01376 386 850. Alternatively, just click here!