Over the last ten years, our social media agency in Essex run campaigns on a variety of social platforms for both start-ups and corporations. Social media isn’t a craze and it isn’t for kids.
Our experience covers both B2B and B2C clients in a huge range of industries. Social media guidelines are always changing, so whatever worked a few months ago may not be effective today. Our team works with socials every day, so we are always well informed and forward thinking.
We have been helping brands succeed for a decade now, combining research, experience and technical know-how to deliver social campaigns that really work. We deliver your socials in an exciting way that leaves you and your followers delighted.
If you are using social media as either part of your marketing strategy, or as the heart of all your campaigns, we can help. Contact our social media agency Essex for a bespoke proposal.
Our social media agency is committed to providing you with a page or profile that not only gets engagement and attention, but ensure this converts to sales.
We create eye catching, engaging content that your potential customers will love. All our posts are carefully crafted to compliment your brand and tone.
Our social media agency are extremely proud of our results. Why not get in touchand see some of our previous case studies and find out how we can help you?
We create posts that entertain and educate the reader. As a result they want to follow your page and engage with you. We create a community around your brand which we measure meticulously, reporting back to you monthly to ensure you are always up to date with our progress.
If you want to be somewhere, you have to determine how you’re going to get there. Our team will create a clear strategy that is rigid enough to succeed, but flexible enough to adapt. Once we have created this for you, we can either pass the reigns over to you, or implement it too.
With 3.48 billion people using social media, ad management has never been more important. A million people join social channels every day, you can’t afford to miss out on their business! Our team will help you maximise your ad spend, ensuring it is not only accurately reaching the right audience, but is converting sales.
Our content is not only expertly crafted, but also fully optimised to adhere with search engine requirements. Above all, this will fuel your campaigns by generating organic website traffic and increasing both sales and customer confidence.
Our in-house design team create exciting graphics that sit within your brand guidelines and engage with the customer. Above all, our designs are fresh and innovate without being expensive.
Establishing the right influencer, negotiating fees, and generating or organising the creative elements is a time-consuming task that we will manage for you from start to finish. We will also advise on the viability of influencer campaigns as naturally, the effectiveness and return on investment differs for each brand.
Social media is a powerful tool that you can use to connect with your customers. If you want to increase your brand awareness, grow sales and push your engagement forward we can create the perfect package for you and your brand.
Amazing social media is clever, not necessarily expensive. Our emphasis is on delivering a service that delivers, at a price you can afford. Get in touch with our social media agency today for a personalised proposal within days.
I’m sure you will agree with our Essex social media agency that although crucial for marketing your business and reaching a large audience online. Your business’ presence on social media must be planned and posted appropriately.
Social media can be used to raise brand awareness and to interact directly with your customers. There are things that need to be taken in to consideration when planning your social media posts:
Your customers being on every social media platform is very unlikely, which is why it is important to choose a select few to focus on. Less is most more in this case, as stretching yourself to post on all platforms means you can’t put all your effort in.
Establish which platforms are appropriate. For example, if you are in the fashion or beauty industry, images of your products and styled looks would be a good way of promoting your company. Therefore, Instagram or Pinterest might be best suited to display the services you provide and reach your desired audiences.
A law firm on the other hand may not find visuals beneficial, instead posts on Twitter and LinkedIn would sell their services more effectively.
Social media is about interaction between your company and potential customers. Knowing your audience will mean the content can be altered to appeal to the right people. Making posts accessible and more relevant will mean they are more likely to convert readers in to customers. A top tip is to avoid hijacking hashtags for the sake of it, make your posts relevant to you and what’s going on in your business. Your posts should be of value to your customers, consider how you can use online platforms to reach out and possibly resolve existing customer queries.
Without a plan or strategy in place, there is no way to monitor your success or make changes. Set clear goals to ensure ineffective strategies can be eradicated. Followers and likes create a buzz about your business but if those ‘liking’ and ‘following’ aren’t converting to customers it may be time to reconsider your social media strategies.
Social media marketing is the biggest form of advertisement for businesses. Studies have shown that 81% of consumers make a buying decision based on influencer marketing. What’s more, 94% of marketing professionals consider influencer marketing to be ‘highly effective.’
Instagram alone saw over a billion dollars spent on it’s platform last year. This increase is likely to be because platforms like Facebook and Instagram are putting a large push on encouraging user ad spend. It has almost become essential for most Influencers as their reach is being restricted unless they pay for their posts. Lumanu carried out a study of profiles with over 25,000 followers only to find a typical Facebook account will organically only reach three to eight percent of their audience; and on Instagram the statistic is fifteen to twenty-five per cent.
The rise of influencer marketing has also brought with it ‘fake fans.’ The marketplace is flooded with thousands of profiles willing to promote small time businesses with very little credit or organic following, for the right price. This leads many companies to feel disillusioned with the concept of utilising influencers. The prospect of having to compete with products and companies that may not be legitimate; but just have the right budget can seem futile.
As such, it is vital you work with an agency who understand the influencer marketing industry and know the best way to get the most out of it. We already have contacts that we can use to boost your influencer marketing. If you are looking to run a campaign that is a little ‘off the wall’ we will know the right questions to ask to ensure your business benefits in all the right areas. After all views, likes and comments may pay the influencer’s bills; but you want to ensure that having your product or service appearing on their feed generates you business!
Social media marketing has a prime reason; to make you more money. As such every campaign must have clearly defined metrics and goals and influencer marketing is no exception.
An influencer was caught out after she failed to sell 36 t-shirts required to start her clothing line; despite having 2 million followers.
People were quick to jump on this. Many claimed that the influencer bubble was set to burst. But just how accurate is this claim and what does it mean for the future of social media marketing? Here’s our take on the situation.
It comes as a huge surprise that an influencer with such a following couldn’t sell 36 shirts. Even if only 1% of her followers bought her merchandise, that still would have equated to over 20 thousand units.
It’s easy to think that because an influencer has a larger following, they are automatically able to sell products. But without the correct use of content marketing, it can be impossible to successfully market your products.
So, what does this mean for businesses who use influencer marketing campaigns? Brands will now have to be extra vigilant about who they choose for their campaigns. It’s important to choose someone that reflects your brand messaging, but have genuine engagement on their posts. If an influencer has millions of followers, but poor post engagement, it’s likely that they’ve bought their following and are not genuine.
When it comes to social media marketing, it’s not about converting every follower to a sale. It’s about building a large enough audience that will not only spread awareness of your brand, but also ensures a small percentage does purchase and grow with it.
Will the influencer bubble burst? No. However, that doesn’t mean brands shouldn’t be smart about who they choose for their social media marketing campaigns. It’s essential to focus on overall user engagement to ensure the success of your campaigns; rather than on the number of followers an influencer may have.
At VerriBerri, digital marketing agency Essex, we provide a variety of social media, content and PR services to help raise awareness of your business and the products and services you sell. If you need help with your Essex product launch or influencer marketing, get in touch with our award-winning team today.