14 Apr Social Media Agency for Property: Making the Most of Digital Platforms
As a social media agency for property, we have seen first-hand the value businesses gain from building their virtual identity. In fact, 2020 taught many of us that the internet is the way forward when it comes to running an efficient business. Whether we like it or not, brands need to evolve in order to stay current. Quite frankly, the easiest way to remain relevant is through social media.
At VerriBerri, we are experts when it comes to developing a strong online presence. We work alongside a large portfolio of brands covering a range of different sectors within the property industry. With our help, our clients are able to better secure their longevity and future. Further, our services aid their long-term growth plans.
How Will Social Media Add Value to My Business?
Competition within the sector is rife and it can be all too easy to fade into the background. Naturally, this is something your company may be working hard to avoid. In fact, it is likely the reason why you are here, right now.
As of January 2021, social media had a penetration rate of 77.9% here in the UK. This means 53 million people are actively using social media in one capacity or another. With a huge proportion of your audience utilising these spaces, online platforms have become impossible to ignore. Posting regularly across the relevant sites will keep your brand at the forefront of your follower’s minds. Moreover, when well executed, your social media posts should reach a variety of new markets. Visibility and memorability are the biggest benefits of not only social media, but marketing as a whole.
No matter where you place within the property industry, your business to consumer relationship is important. Social media not only allows you to start a conversation with your followers but also, showcase your skill. This allows you to build credibility and trust. In such a saturated market, it is attributes such as your online profiles that sway a consumer’s decision. This could be the difference between aiding your competitor’s success or generating new business. Without social media, you are holding yourselves back.
There’s no denying that social media is a powerful tool for business. However, what many people overlook is the support it offers to the other areas of your marketing strategy. Namely, search engine optimisation. As a property business, it’s likely you already have your own website, but is it discoverable? A successful social media profile tells Google that people enjoy the content you share. As a result, your website will rank higher and be more visible to new clients. What more could you ask for?
Which Platforms Are Right for Me?
Lots of businesses opt to do their own social media marketing. However, where brands usually struggle is in knowing where to post and what to share.
As a social media agency for property, we cannot stress enough how important it is that you understand your audience. Further, that you know where they spend their time and what they enjoy consuming. Are you looking to appeal to an affluent market or the average individual? B2B or B2C? Families or first-time buyers? The property industry is vast, and things can get fairly overwhelming, extremely quickly.
Obviously, the platforms we may suggest for one property company may not be right for you. It is for this reason that we recommend getting in touch for more tailored advice. However, the outlets we tend to find most lucrative for our clients are Instagram, Facebook, Pinterest and LinkedIn.
Each of these platforms are extremely different from one another. However, they each offer a great opportunity to build your recognition. Instagram and Pinterest are both very visual platforms and offer you space to share your product and service through images and video. They both tend to have younger demographics. Meanwhile, Facebook is a great outlet to utilise if you are trying to reach families or the older generations. Lastly, LinkedIn offers a completely unique platform to those of you supplying a more premium service.
What Makes Us Different?
Choosing the right team to work alongside is important and not a decision you are likely to take lightly. Understandably, you are going to want a project manager that is reliable and trustworthy. This is crucial for achieving your goals and generating the results you want. With this in mind, you may be wondering what makes our social media agency for property so special.
Firstly, we believe one of our biggest strengths to be our team and the personal approach we take to work. From the very first call, you will see nothing but passion, dedication and creativity. We create completely bespoke strategies for all of our clients and take time to get to know your company. No matter the size of the project, we put the customer at the forefront of everything we do.
Having been an elite social media agency for over a decade, we know that marketing is expensive. More often than not, London firms charge through the roof for their services. Where VerriBerri strive to be different is in our affordability. We offer marketing solutions that are attainable for all businesses. Our portfolio covers everything from lockdown start-ups to FTSE 100 companies. We promise amazing quality whilst keeping prices low.
Our social media agency for property offers a simple, stress-free solution to your marketing needs. Of course, social media isn’t the only technique you may wish to implement into your strategy. Although extremely plentiful, the more channels you develop, the better ROI you will see. Should you wish, we can offer support in other areas, as your strategy evolves. We can aid with everything from public relations and crisis management right the way through to graphic design, SEO and event management.
Contact Our Social Media Agency for Property
If, like many others, you are looking to evolve and diversify your strategy to include social media marketing, why not get in touch? Our award-winning team are ready to hit the ground running and help your business flourish. Contact us today by clicking here or call the offices on 01376 386 850.