25 May Social media AGENCY
With most of us being more digitally inclined than we once were, it has become all too easy to overlook the real value of a social media agency. Despite this, as your brand grows, a professional team is going to become a necessity, not an option.
At VerriBerri, we have an entire department dedicated to social media. Our team work around the clock to create meaningful content on behalf of our clients. What’s more, we help businesses to manage their profiles effectively and build their brand image.
Our agency operates globally, assisting businesses within the UK, US, Europe and Asia. In addition, we are a multi-accolade-winning firm and have been awarded titles such as ‘Best Marketing and PR Agency’ and ‘Most Outstanding Marketing Business Owner.’ With this, and our long list of client testimonials in mind, you’d be hard pushed to find a better agency than VerriBerri.
How to Actually Reach Your Target Audience on Social Media
Be On the Right Channels
Your audience aren’t going to be using every single platform and neither should you. Don’t try to spread yourself too thin by producing content that nobody is going to see. Instead, get to know your audience better. If you aren’t targeting the right people, you’re speaking to an empty room.
This is a hot topic on social media right now and one that many businesses need to be taking note of. Sites such as Instagram give you 30 hashtags for a reason, use them! Even on platforms such as LinkedIn and Twitter, these are a critical step in achieving great results.
Take it from our social media agency, people don’t like being ignored. When you share content that evokes a response or you engage with your audience in return, this aids you in making them feel valued. What’s more, you also need to be interacting with other accounts on social media too. Why not start a conversation in the comments section or share their posts? You often get back what you put out into the world.
Address Pain Points
People often follow businesses on social media because they share the information they want or need. Answer the burning questions that others may have. This will encourage people to recommend your page to their friends, helping you to grow.
The Do’s and Dont’s of Social Media Marketing
1. Making An Impact
As we established earlier, you don’t need to be on every social media platform. Do not get hung up on thinking that this is a reflection of the ROI you will receive. Instead, focus on making the content on your most relevant platforms that extra bit more special. It’s all about creating an impact.
2. Avoid The Hard Sale Approach
Nobody likes being given the hard sale. Don’t get too hung up on making your content salesy. This can actually have the adverse effect. Marketing is all about being subtle. Trust the process.
3. Don’t Duck from Negativity
As much as it may be tempting, don’t delete negative comments on your feed. This can, in fact, incentivise an individual to escalate the issue further. It is better to show that you are willing to deal with the situation with the correct level of composure. Offer to handle the issue via direct message.
4. Avoiding Emotional Disconnect
Don’t show an emotional disconnect from what is going on in the world. Be considerate of what may be going on outside of your sector, as well as reporting on industry updates too. Stay up to date with future trends and avoid being insensitive by sharing the wrong thing. Educate, educate, educate.
Do I Really Need a Social Media Firm?
Granted, most of us use social media each and every day and on the surface, running your own platforms may not seem like rocket science. As your business continues to grow, however, it’s likely you could end up running into a number of problems with your marketing. Trust us, managing your own accounts is no walk in the park. This is a taxing task, but one that needs to be carried out affectively.
Below are just a few of the benefits of utilising a social media agency…
The biggest struggle with social media is time. Believe it or not, it isn’t quite as simple as chucking up content and waiting for it to do well. In order for your feed to be lucrative, you need to dedicate time to building your following. Something that you may struggle with as a business owner. Of course, when you work alongside a social media agency, we can help by reducing your workload.
A big part of social media is ideation. You simply cannot grow your following through inconsistent posting or mundane content. Instead, you need to be innovative with your approach, keeping your feed diverse along the way.
At VerriBerri, our skills stretch the entire landscape, allowing our clients to get more from their marketing. In addition to our content department, we also have teams covering graphic design and a number of other services too. This means that we can produce high-quality, branded graphics to share across your platforms. What’s more, with such a diverse workforce and a wealth of experience, creativity is in constant supply.
Believe it or not, there is actually a lot more to social media than you may at first think. For instance, knowing which hashtags to use and how to satisfy each social media algorithm. Without knowledge in these areas, you certainly won’t be getting the most out of each platform.
Our agency has helped hundreds of different clients throughout the years. Moreover, we have dipped our toes into many different markets, aiding businesses in a range of industries. As professionals, not only will we generate stronger results, but our approach is likely going to be much more time and cost-effective too.
Get In Touch with Our Social Media Agency
Is your social media in need of a push? Want to maximise your ROI? We can help!
For more information on how we can assist your organisation, contact a member of our team today. To get in touch with our social media agency, just click here!