Social Media Company: Staying Organic in Your Approach

Marketing Brands effectively on social media

Social Media Company: Staying Organic in Your Approach

To start by way of introduction, VerriBerri is an elite social media company, founded in 2009. Day to day, we create and distribute captivating content on behalf of over 50 clients, managing and nurturing their profiles as we go. It is our job to build your visibility through the correct platforms, generating a higher revenue for your company. What more could you wish for?!

The pandemic has been incredibly tough on all businesses. Now things are finally beginning to settle, many companies are searching for ways to get back on their feet. If this is the case for you, your marketing strategy is a good place to start. 

Why Buying Followers is a Waste of Your Time

Bought followers is something we see all too often as a social media company. Many organisations fall into this trap, thinking that a bigger audience means higher sales. I mean, it makes sense. The more followers you have, the better you look, right? Wrong.

Below are just a few of the many reasons you should stop wasting your time and money on fake followers:

Decreasing Your Engagement

Businesses are often sold a non-existent dream when in the process of buying followers. The thought is that these accounts will follow and engage with your content, giving your brand more authority within the market. This, however, certainly is not the case.

The reality is, most, if not all of your paid followers are likely going to be bots or inactive accounts. This means that they won’t interact with your posts and the exact opposite of what you are trying to achieve will happen. Brought followers will actually decrease your engagement rate, rather than improving it.

Inaccurate Analytics


One of the biggest benefits of social media marketing is just how measurable the process is. This is vital as it allows you to measure how your accounts are performing and how close you are to hitting targets. When you grow your audience non-organically, however, this privilege is stripped from you. Buying followers will lead to inaccurate analytics, making it difficult to know whether your current strategy is really working.

Ruined Credibility

Credibility isn’t something that comes easily, and businesses spend years building their brands authority. When you buy followers, however, you could end up losing your professionalism within an instant.

As we touched earlier, bots or inactive accounts don’t typically interact with your content. This means that when potential customers visit your profile, you are going to look disingenuous. You may have a high following, but this isn’t going to be matched when it comes to likes and comments. This is a tell-tale sign that you have brought followers and reflects badly on your image. 

Breaking the Rules

Instagram, and other social media platforms, do not take kindly to people trying to cheat the system. When you pay for followers, this is exactly what you are trying to do, and they certainly won’t thank you for it.

Something that many individuals don’t realise is that purchasing followers is actually against Instagram’s terms. Should you be doing as such, this could result in your account being banned and you could end up losing all of your content. Of course, this doesn’t quite give off a professional vibe and could cause lasting damage to your reputation.

No Guarantee of Sales

It’s vital that you don’t slip into the mindset of thinking that a lot of followers equals lots of sales. As a social media company, we can tell you that this simply isn’t the case.

Build Instagram following - app on phone

When building your following, you need an audience who are actually interested in what you have to offer. Numbers really aren’t everything. Although this may make you look impressive on the surface, it certainly isn’t going to do much for your revenue. In fact, buying followers can be extremely costly and ROI is extremely low. It is all about quality over quantity.

How to Organically Improve your Engagement

When you work with our social media company, we put a heavy focus on building your following and engagement organically. There are a number of ways you can do this, some of which you may be doing already. 

Below are a few of our top tips on improving your engagement the right way.

  • Communicate: They say communication is key and it really is. In order for your marketing to be effective, you need to be responding to your audience. Set aside time each day to respond to both your messages and comments. This will help your audience to feel more appreciated and valued.
  • Understand Your Audience: You cannot market to someone you know nothing about. Where lots of companies fail is in selecting the wrong platforms to utilise. Spend time getting to know your audience. Learn what they like and which sites they most commonly engage with.
  • Share Reviews: Running a business is hard. When people share positive things about your brand, however, this is extremely rewarding. It is important, however, that you don’t forget to share these comments with your audience. Posting reviews and client testimonials creates social proof and builds your credibility.
  • Create a Human Connection: Now more than ever, people are wanting to support brands that they are able to feel close to. Social media is a great way to build your image. When well executed, social media marketing can help you appear more friendly and relatable.

Contact Our Social Media Company

Struggling to gain any traction on your social media? It may be time you consider investing in professional team to help. At VerriBerri, we provide an affordable solution, keeping marketing accessible for all. What’s more, we are also fully integrated! This means that we are able to offer support in each element of your marketing venture.

If you would like to know more about working with our social media company, we would love to chat! Click here to get in touch with a member of our team, or call the offices on 01376 386 850.