12 Jun Social Media Content Agency: Why Your Engagement May Be Lacking
As a social media content agency, we are the kings of giving your profile that well needed boost. By this, we mean increasing your engagement. It’s all very well putting content out there, but are the right people actuallyseeing it? If your followers aren’t interacting, you may be speaking to an empty room.
At VerriBerri, we are a team of young, imaginative and passionate individuals with over 12 years of experience. It is our job to aid our diverse portfolio of brands to continually achieve more from their social media. Our clients, both current and prior, span the entire world, specifically covering the UK, US, Asia and Europe. This means that we know consumers like the backs of our hands, no matter who it is that you are targeting. If you’re looking for an agency who can hit the ground running, we’re definitely the team for you!
What Is Engagement and Why Is It Important?
Engagement occurs every time a user interacts with your social media feed. Whether it’s hitting the follow button or saving your content for later, these factors all help you get more bang for your buck.
Each social media platform has their own algorithm. Ultimately, these outlets want to keep people using their site for longer. How do they do that, you ask? They show you more of the content you like, and it is the algorithm that helps them do this. The more people that are engaging, the more authority this builds for you as a business. The simple act of commenting or saving a post has the power to show the likes of Instagram that it matters what you have to say. The more people that are enjoying your feed, the further these sites push your content. It’s as simple as.
3 Reasons Your Engagement May Be Lacking
Engagement is something that many businesses struggle with. From the outside looking in, running a social media profile may seem like a walk in the park. As individuals who do this every day, however, we can assure you, it’s far from it.
There are a number of different reasons as to why people may not be interacting. Below are a few suggestions of what you could be doing wrong:
Outdated User Behaviour Views
User behaviour is constantly shifting, and although annoying, this is just something you’re going to have to work with.
With lockdown restrictions easing, many of us are spending less time on our phones as we begin to enjoy the company of others once more. This in itself is just one small example of how your audience may have changed in 2021 alone. It’s important you keep up.
Not Responding to Competition
Speaking of the pandemic, whilst this global crisis may have damaged many businesses, it also acted as a breeding ground for start-ups. What’s more, the number of social media users has also spiralled. Working in tandem, these two factors are certainly going to make it more difficult to compete for visibility. Maybe it’s time for some good old competitor analysis?
Decreasing Content Quality
Or, maybe the quality just isn’t there right now.
A lot of social media is about experimenting. Maybe you have been trying some new content styles that just don’t seem to be hitting right? Or maybe you’re short on time? These are all common issues that businesses face that can easily be fixed. If you’re struggling for ideas, our social media content agency can help!
How To Encourage Interaction
Of course, it would seem pretty unfair of us to help you identify your problem and then not give any suggestions on how to fix it. The bottom line is, we want you to work with us. However, we also understand that not every business has the budget to bring on board a social media content agency.
It goes without saying that you will, of course, see the best ROI when you work alongside experts. For now, however, here are a few of our tips on how to encourage interaction:
Where many businesses fall short is in not using social media for its intended purpose. Advertising puts up a hefty barrier between a brand and their audience. Marketing, on the other hand, is designed to bring you closer together. These sites are a place for conversation, not for giving the hard sale.
Some great ways to encourage conversation include asking questions, using polls or launching giveaways.
As social media experts, we whole heartedly stand by using CTA’s throughout all of our content. This anagram stands for ‘Call to Action’ and refers to phrases such as ‘get in touch’ or ‘like and subscribe.’ These act as a prompt and are usually most effective when used at the end of a caption. When implemented effectively, CTA’s can generate a lot more engagement.
Build An Identify
As humans, we like to feel connected and this includes being able to relate to the brands we love. Social media, like all marketing, is a useful way of managing how the public perceive your business. Regardless of your industry, these platforms should be used for adding a more personable touch. When you build a strong identity online, others are more likely to support you. As a social media content agency, this is an area we will focus heavily on, helping you to develop a higher authority within your market.
Working With Our Social Media Content Agency
Are you interested in working with our team? We would love the opportunity to discuss your organisation further and how we can help you!
Typically, we usually prefer to invite all of our clients into the office for a good old natter. Unfortunately, in the wake of COVID, however, we’re doing our bit to keep everyone safe. That doesn’t mean we aren’t always available for a good old Zoom though! To talk to one of our experts, just click here!