Social Media Marketing Agency: Evolving Your Brand with Changing Trends

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Social Media Marketing Agency: Evolving Your Brand with Changing Trends

At VerriBerri, we are a forward-thinking social media marketing agency. We help brands of all shapes and sizes to go digital. What’s more, we also offer on-going support to help our clients maintain a positive public perception. We serve businesses globally, specifically in the UK, US, Europe and Asia. No matter who you’re targeting or what you specialise in, our experts can help!

What Are the Benefits of Social Media? 

Getting your social media in check could just end up being the best thing you ever do for your company. The benefits that come with a strong online presence are endless and you certainly won’t regret it. Below are a few of the many pros of social media for businesses: 

Traffic 

Naturally, the more people that see your product or service online, the higher the demand is going to be. This is, providing you do a good job, of course. Not only is this going to lead to a higher footfall in your stores (if you have any), but it will also drive traffic to your site too. This can only mean positive things going forward. 

Brand Familiarity 

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Each time someone sees your branding, you become that little bit more familiar. As humans, we’re creatures of habit. Many of us much prefer sticking to what we know, unless we have no other option. For newer brands, this makes the battle for success that one step harder. If this is something you’re struggling with, social media will help put you on the map! 

When an individual is more comfortable with your brand, this encourages loyalty and retention. Of course, this means better financial stability for your organisation further down the line. What more could you wish for?! 

High ROI 

2.89 billion people are using social media around the world. Providing you are utilising the right platforms and creating interesting content, this is going to work wonders for your brand awareness. Not only is this going to better establish your business within the market, but it will also generate a hefty ROI! 

SEO 

Last but by no means least, social media will act as a healthy support network for your other marketing efforts. Namely, search engine marketing. 

How you organically rank on Google is heavily impacted by the success of your online presence. For example, a high following and good engagement shows that people are interested in what you have to say. In this day and age, everything digital is intertwined in one way or another. The better your site health, the more authority, credibility and demand that is generated for your business. 

What Does a Social Media Marketing Agency Actually Do? 

Social media tends to be an element of marketing that many businesses choose to handle themselves. With this in mind, you may be wondering how a social media marketing agency may add value to your strategy. Admittedly, the process in itself isn’t an exact rocket science. We will, however, save you time, money and help you get the most out of your efforts. 

SEO analysis

Consumer analysis is important. When any new business begins working with us, one of the first things we do is observe where their audience spend most of their time. From here, we can identify the most lucrative platforms to be utilising. It’s important you don’t get hung up on thinking you need to be everywhere when it comes to social media. If you’re targeting a site that none of your target demographic use, you’re speaking to an empty room. 

Once this has been established, we will work alongside the client to create and distribute meaningful content on their behalf. In addition, we will help you to manage your account, aiming our efforts at growing your following. 

Influencer Marketing 

The marketing landscape is constantly evolving and as such, new techniques are developing all the time. One of the most recent additions is influencer marketing. This has taken the industry by storm and has proven extremely lucrative for many different businesses. 

An influencer is considered to be any individual who has the power to affect a purchasing decision. These individuals have often built themselves a solid reputation and a community of followers. Typically, they will regularly share content that is based around their chosen niche, be it fashion, beauty, gaming etc. 

Influencer marketing may not seem like a natural step for every brand. We can assure you, however, that there are very few industries that this technique doesn’t work for. What’s more, should you choose to take this approach, you’re in for a high ROI. 

Believe it or not, there is actually a lot to consider when launching an influencer campaign. When choosing which individuals platforms to utilise, it is important that you do your research. Think about whether or not their values align with yours. This is vital. 

As a social media marketing agency, it is our job to manage these opportunities. We can help you with each step. From selecting the right candidates, right the way through to putting together the press packages! 

How Else We Can Help 

Looking for assistance with other areas of your strategy too? At VerriBerri, we can offer a fully integrated service should you need it. Marketing doesn’t need to be overwhelming. When you choose one agency to handle everything, the entire process is far more simplified for you. 

In addition to social media marketing, we can help you with the following: 

  1. Branding and Graphic Design 
  2. Planning and Managing Events 
  3. Implementing Search Engine Marketing (SEO & PPC) 
  4. Securing Press and Media Opportunities (PR) 

Contact Our Professionals 

There’s no denying that digital is the way forward when it comes to your marketing. If anything, the pandemic has only escalated our addiction to the online world, and this is only going to keep spiralling. It’s important that you are proactive in adapting your strategy if you want it to remain effective. 

Interested in knowing more about working with our social media marketing agency? Get in touch! For your free proposal, call us on 01376 386 850 or click here!