10 Sep Social Media Marketing Agency
At VerriBerri, we are a multi-award-winning social media marketing agency with over 12 years of experience. Our portfolio spans a range of industries, including health and beauty, construction, hospitality and even the fintech sector. Using us to manage your social media content is a great way to stay organised and in control of your brands online presence. We can help you to improve your image, in addition to gaining you valuable exposure.
The 4 main social media platforms used for marketing businesses are Facebook, Instagram, Twitter, and LinkedIn. Research suggests 3.78 billion people currently use social media worldwide. With this in mind, social media marketing isn’t a concept you can afford to ignore.
To give you a bit of background, Facebook was established in 2004 by Mark Zuckerberg and to date, has over 1.49 billion users globally. This platform adopts a very relaxed feel, attracting a wide demographic. Reportedly, men are one of the largest users of this site, making up 54% of their total audience. In terms of age, the majority of Facebooks following are those aged 25-34.
Despite the outlet having a larger male audience, our social media marketing agency have always found that health, beauty, and lifestyle brands thrive best here. If you fall within these categories, Facebook could just be your new best friend.
LinkedIn is aimed at a far more corporate audience and was built specifically for business networking. Established in 2002, LinkedIn has grown astronomically and is now home to over 756 million members. These span over 200 countries, giving the outlet a global reach. Like Facebook, this platform also has a heavy male presence, and appeals mostly to the 25-34 age bracket.
LinkedIn is best tailored to suit those of you who operate within a B2B market. Given the nature of their core user demographic, you’re going to mainly be reaching key decision makers by posting here. LinkedIn should be used as a place to position yourself as an expert by sharing informative content. This is a great way to establish credibility.
Launched in 2006, Twitter is one of the oldest standing social media platforms there is to date. In 2021, this site was home to over 328 million users. In terms of demographics, 66% of Twitters UK users identify as male.
Some would say that Twitter is a bit of an odd ball when it comes to the world of social media. Whilst the platform may seem very relaxed on the surface, there is also a very corporate side to Twitter too. When it comes to marketing, there are very few businesses that won’t find this outlet lucrative.
Instagram, launched in 2010, is one of the fasted growing social media platforms out there. Although it arrived somewhat late to the scene, Instagram is a firm favourite amongst the younger generations. All in all, this platform has a larger female audience (52%) compared to male and is most popular amongst those aged 18-24.
For those of you who are unfamiliar with Instagram, this is a photo and video sharing site. This makes it the perfect place for businesses with a tangible product. Like Facebook, Instagram is a very casual and relaxed platform in comparison to LinkedIn. This makes it perfect for those of you who operate within the creative industry.
The Benefits of Social Media Marketing
Social media marketing is a great way to increase your audience’s reach. Unlike traditional marketing methods, such as posters and billboards, social media allows you to reach consumers all over the world. Building an online presence is not only going to make you more visible to your current market, but also new markets too.
In addition, social media marketing will also improve the memorability of your brand. The more people see of you, the more you will stay at the forefront of their minds. This is vital given the fact that we humans are such creatures of habit. Very rarely do we tend to stray from the brands we love, to those we don’t know. The more recognisable you are, the better people will feel about purchasing from you.
Take it from our social media marketing agency, reputation is incredibly important. This is something every business should be nurturing. Social media allows organisations to reach their audience on a different, more personable level. Engaging and interacting with your followers is only going to make them feel more valued. In the long run, this is going to encourage customer loyalty and repeat purchase.
Of course, the above advantages will all lead to higher footfall on your site and in your stores (if you have any!) Providing you are able to impress at this stage too, you’ll be well on your way to higher sales in no time.
Why Do I Need a Social Media Marketing Agency?
Considering outsourcing this task to the professionals? Here’s why you need a team of experts behind you…
- Time: We have the time to dedicate to this project that you might not. Free time is an unfamiliar concept to us business owners, and believe you me, you don’t want to be adding marketing to your plate.
- Results: We know how to get the very best results from your marketing. As specialists, it’s vital we keep up to date with social media algorithms as and when they change. In addition, we are also constantly assessing your analytics to ensure we are as efficient as possible.
- Consumer Knowledge: Knowing who you are targeting is a key part of every successful marketing strategy. During our 12 years of experience, we have been able to gain a deep understanding of consumers across all groups. We know exactly what your audience respond best too, and what they want to see from you.
Working with VerriBerri
The bottom line is social media should be a vital clog in every business’s marketing strategy. At VerriBerri, we are able to help you keep on top of your social media feed, lifting the burden off your shoulders.
If you would like to know more about working with our social media marketing agency, get in touch! We’d love the chance to chat about your brand and how we can help! You can start a conversation with us by clicking here or calling us on 01376 386 850.