At VerriBerri, we pride ourselves on being a top social media marketing agency near Romford. Our team have well over a decade of experience in building business profiles and boosting conversion rates. We are dedicated to helping our clients ensure the longevity of their brands, building them a successful future.
After numerous lockdowns and a global pandemic, the virtual world remains thriving. There is simply no denying that the future is digital. As a brand, the most vital thing you can do is continue to adapt and evolve. If social media isn’t something you are already putting a focus on, it needs to be.
Should I Be Using Marketing Psychology?
Understanding your audience is the key to a strong social media strategy. It is crucial you know why consumers behave the way they do. This allows you to increase your engagement and sales and can have a big impact on your future growth and success.
As an established agency, we know that marketing psychology works. Making small changes to the way you interact with your audience can make all the difference. Not only will this encourage individuals to share your content, but it will also put you a step ahead of your fellow competitors.
Below, we go into detail on some important techniques you should be adopting.
Why It Is Important to Harness Relatability
There are a number of reasons people share content they see online. For example, these may be informative or posts that you believe will positively impact the lives of others. The biggest reason for sharing is usually because we relate to the post in question. If you want your profile to gain a further reach, your content needs to encourage interaction.
We know it can be difficult to fully understand each segment of your audience, especially if your target demographic is vast. When you work alongside our social media marketing agency near Romford, we can help you to identify why people follow you. Moreover, why they engage with your content and which posts are more susceptible for sharing. Once this is established, we can implement our findings when creating your bespoke marketing strategy.
Colour Marketing
Reportedly, the time frame between your first interaction with a new brand and your first perception is as short as 7 seconds. Psychologists say that 62-90% of your interpretation is based on colour alone. With this in mind, colour marketing isn’t something you can afford to ignore. In addition to specialising in social media marketing, our agency also has a department dedicated solely to graphic design. As experts, we know the importance of keeping your branding consistent. People should be able to identify your business from your key colours. What’s more, this should say a lot about your character and the nature of your company.
Keeping your colouring consistent across your social media allows people to better recognise your brand in their feed. Naturally, each individual will have a different experience with different colours. For example, some people may view red as meaning danger. Meanwhile, others may perceive this as passion. It is for this reason that it is crucial you spend time perfecting your branding. The stronger this area is, the more that people associate these colours with you, not their original interpretations. This will make your content stand out when scrolling.
It Pays to Be Generous
The Reciprocity Theory is a common technique used in marketing practise. This encompasses the idea that if you do something for an individual, they are more likely to return the favour. In other words, your brand needs to give, in order to receive.
Being generous is never a bad thing and individuals love when this is a trait brands adopt. Why not consider offering free resources, a giveaway or exclusive discounts? It is also important that you support other businesses too. Do not be shy in sharing their posts or buying their products. If this is reciprocated, you could end up reaching an entirely new market.
The Art of FOMO
FOMO (fear of missing out) can be a powerful tool when it comes to marketing, providing you use it responsibly. It is vital you don’t fall into the trap of using this as a means for exploiting your customers emotions. This is something our social media marketing agency near Romford can help you avoid. Nobody likes to feel out of the loop and sometimes, this can be used to your advantage. Creating a sense of curiosity around your product/service is a great way to encourage people to make purchases. This can be done by using flash sales or phrases such as ‘sign up for exclusive updates.’
Building Your Community
Where a lot of businesses go wrong is in not establishing a sense of community through their social media. These platforms are a place for conversation and should be used as such. As a company, you should be dedicating time to responding to your audiences’ queries and comments. This may be time consuming, but it is most definitely worth it.
Building your community can also help you achieve exclusivity. When your audience feel valued and involved in your business, they aren’t going to want to miss a thing. Sharing your new ranges with your loyal customers is guaranteed to skyrocket your sales.
Contact Our Social Media Marketing Agency near Romford
Running your own social media isn’t easy, especially when you are also juggling a million other things. From start to finish, the entire process can be lengthy and demanding. Sourcing content to share and ensuring your posts remain interesting is easier said than done. It is this exact reason that many brands enlist the help of our social media marketing agency near Romford.
As an integrated firm, we can help you manage all of your marketing needs. Further, we are a multi-award-winning agency with a proven track record. If you are interested in knowing more about working with VerriBerri, why not get in touch? To contact the team, click here!