25 Oct Social media marketing companies in the UK
Social Media Marketing Companies in the UK
When it comes to social media marketing companies in the UK; people often overlook the amazing work that they do. With social media being such a prevalence in our everyday lives, it’s easy to look at and think ‘I can do that myself.’ Whilst this isn’t completely untrue and many companies successfully run their own social platforms; where people begin to run into issues is when it comes to injecting time into unworthy channels and boosting the engagement without having to pay extra. This is where social media marketing companies in the UK can be beneficial. Simply put, we are experts in knowing what works.
Based in Essex, we are a team of 18 with over a decade of experience working with companies both in the UK and USA. We have worked tirelessly to get our clients the exposure and results that they deserve. We believe strongly in honesty and integrity meaning we refuse to make promises we can’t keep. This means you can be rest assured that we will deliver.
Who’s Your Audience?
Before carrying out any business venture, you should have a solid idea of who your target audience is. Maybe you even cover multiple demographics. Either way, it’s important you echo this knowledge when looking into creating your social media profiles.
Naturally, with so many platforms out there to choose from, each will have much different audiences. It’s for this reason that you need to do your research and really get to know your market.
Looking at Instagram first; they tend to have a pretty balanced divide between the sexes. Reportedly, 52% of their user base is female. It’s because the divide is so small that we then need to take a look at other demographic areas such as age. 75% of 18-24-year olds are using Instagram. This is a much larger percentage than any other age range. Similarly, Facebook has a small increment between male and female too. 46% of users are female. Despite this slight sway towards men, as any social media marketing company in the UK will tell you; women respond much better to marketing on this platform. Something that may be difficult to tell without bringing on-board specialists in this area.
Twitter and LinkedIn are the other most common social media sites. All of which have a much larger split between demographics and sway towards men being their biggest users. The biggest age bracket of users for LinkedIn are 25-34-year olds where it is reported that 38% of people of this age use the platform.
Pro’s and Con’s
Like with everything, each platform comes with a whole host of both advantages and disadvantages. Some may be more obvious than others but it’s the sly ones that tend to trip people up.
Let’s take a look at Instagram first. Their most obvious advantage is that they are great for showcasing your products or what your business does. Being a video and photo sharing platform, it makes it incredibly easy to upload example work for your followers to see. As well as this; it is relatively easy to build up a following, especially with the use of hashtags.
Unfortunately, there is no such thing as a perfect social media platform. Whilst being able to share snaps of your products can be beneficial, it can also become very time-consuming to make sure you are putting fresh content out there all the time. As well as this, the algorithm can sometimes work against you. The way in which Instagram works is that it shows you what it thinks you want to see. This is great for the consumer however when it comes to a business, it can mean that sometimes, your posts are missed in the feeds of your followers.
Much like many of the other platforms out there, LinkedIn is great because it’s free. This means you can reap the benefits without having to pay for them. It also offers a perfectly professional environment for your business if you are in a corporate industry. Having LinkedIn is also great for interacting with other businesses, connecting with potential customers and showcasing what you have to offer.
Having said this, LinkedIn doesn’t offer quite as many ways to interact as some of the other platforms. With the likes of Instagram and Facebook, you can post stories. This option isn’t available on LinkedIn. Arguably, this could be viewed as a pro rather than a con for the simple reason that it has been designed to focus on the professional side of things rather than personal; but we’ll let you make your own mind up on that one. As well as this, you also need to be prepared for spam. Whilst you may want to take a more delicate approach when it comes to how you utilise this platform, many companies don’t. This means you may receive some unwarranted connect requests and messages from people purely looking to sell.
As social media marketing companies in the UK will tell you, Twitter is extremely relaxed when it comes to posting. This means you can talk about a wider variety of things and it’ll probably still go down well. It’s a fun platform and it can definitely be a good place to market your brand.
In order to be seen on Twitter, you do however have to post very regularly to gain any sort of traction. This can mean it becomes very time-consuming as well as making it hard to stay authentic.
Like all social media platforms, their main advantage is in building up recognition surrounding your brand. As well as this, they’re also great for boosting your SEO. Unlike some other platforms, Facebook also offers a range of ways for people to interact with your posts offering more options to gain engagement.
However, having your own Facebook business profile can also be very time-consuming. As well as this, businesses often struggle to make this platform a success without having to pay for advertising. To combat this, it may be more cost-effective to outsource the work to a marketing company.
As you can hopefully now see, the work social media marketing companies UK do is not something that should be taken for granted. In actual fact, it can be really hard to build your platforms. If social media is something your company could do with some help working on, we would be more than happy to get involved. To have a quick chat about what more we can do, please click here!