Social media marketing companies in the UK

There’s a train of thought among the more traditional businesses that social media marketing can’t be used to their advantage. Simply put, they’re wrong. Whether it’s pride or a refusal to change with the times, we’re not sure; but what we do know is that social media platforms are a great benefit to you and your business. From brand awareness to conversions, if you’re not making use of at least one of these platforms to bolster your progression; as a business you should be questioning why? The team here at VerriBerri are one of the leading social media marketing companies in the UK. We want to run through why these platforms have become such a mainstay of brand marketing in 2020.

Here, There And Everywhere – The Power Of Omnipresence

You want your brand to be all encompassing in whichever market it occupies. Hands down one of the easiest ways of achieving this is through well managed, successful, social media platforms. You cannot overstate the importance of having your brand semi-permanently wedged in the back of people’s minds. The more they see you (like on social media platforms,) the quicker they’ll be to recall you when they need your product or service.

The Creation Of Community

Nowhere is it easier to build a community amongst your business’ followers than on social media platforms. The reason? Four intersecting lines, two horizontal and two vertical. That’s right, we are of course talking about the humble hashtag. Everybody wants to feel part of a community, a group, a team. If you can think of something catchy enough (and it’s worth taking time to come up with an offering that you think has legs) then you open up an avenue for much greater levels of engagement with your business’ profiles.

You might be the sort of person that questions baseless statements; (in other words, someone that’s sensible.) With that in mind, here are some of the most recent global social media statistics to show just how prolific these platforms now are. The growth in social commerce hasn’t been meteoric; but it’s consistent incremental improvements show that it’s a strategy worth pursuing, moving forward.

Within the last month, 20% of Facebook users made use of the ‘marketplace’ feature, whilst 17% of Instagram users clicked on a product tagged by a brand (GlobalWebIndex Flagship Report, 2020).

In 2020, UK users spent an average of over 1¹/₂ hours every day on social media platforms. If we took an acceptable estimate of 14 hours as being the amount of time most people spend awake each day, then that’s over 10% of people’s waking hours being spent scrolling, liking and sharing. That’s not a slice of the pie you want to be missing out on (GlobalWebIndex Flagship Report, 2020).

Brands that are successful in engaging with users on social media (in the various forms this might take) have seen demonstrably higher financial results when compared with those companies that don’t. A study by Twitter, for instance, found that when a business takes the time to respond to user enquiries, those customers were likely to spend up to 20% more on an average-priced item from that same brand in the future.

In the US, an astonishing 84% of online shoppers review at least one social media site before proceeding to purchase an item (Disruptive Advertising, 2018).

Social media marketing companies in the UK have been singing the praises of these platforms for years now, and now businesses are truly starting to take notice.

Consistency

There’s one thing, more than anything else, that will help your brand’s social media profiles continue to grow – consistency. There’s no getting around it, if you’re not willing to put in the effort in to regularly post, engage and update your content, then you’re going to struggle to see any meaningful gains.

Look To See Where Your Competitors Are Strong

If you don’t see yourself as a natural social media guru, then there’s absolutely no shame in looking to your more socially-minded competitor brands to see how they’re approaching their profiles. That way, you can learn a few tips to see what really works for your industry, and hopefully hijack some of that traffic.

Show Personality

An overly professional approach to your brand’s social media profiles might actually do you more harm than good. Now, we’re of course not advocating that you’re overly silly, but the real strength of these social media platforms is in allowing your business to actually show its personality a little more. If there’s a place to showcase more personable and relatable content, then it’s on the Instagram feed, or over a LinkedIn thought leadership piece.

How Can Our Agency Help?

If this has gone over your head, or seems like a lot of hard work, then fear not! Social media marketing companies in the UK, such as ourselves, house teams of social media managers, content creators and engagement experts to build and maintain your brand’s profiles. An example of this would work take the form one of our social media managers creating (and scheduling) content, ascertaining the appropriate hashtags, conducting following spree, replying to messages and constantly working on new strategy to meet the ever-changing needs of this dynamic sector.

Contact VerriBerri

Whether you’re looking to trend on TikTok, dazzle on Instagram or converse on Twitter, we’ll be able to look after your brand, treating it with the care, attention and detail that it needs and deserves.

So, if you’d like to find out more about our work as one of the leading social media marketing companies in the UK, then get in touch! Contact VerriBerri today on 01376 386 850 or by emailing us at [email protected]. You can also click here to fill out our contact form.

We’d love to have a socially distanced chinwag, and find out where you want to take your social media profiles! Why not follow our own profiles whilst you’re at it!