04 Jun Social media marketing company in Essex
The world of business is a challenging and daunting place. Whether you are in the midst of launching, or have done so already, you will appreciate just what we mean. After the initial headache of putting into place business plans, deciding on a name, and overseeing the designing of logos and branding; many would be forgiven for calling it a day there and then. But, if you’ve surpassed those early stages, you may now be at the point in which you are looking to promote your newly launched company, specifically using social media. This is where an agency such as VerriBerri, an experienced and multi-award-winning social media marketing company, can help.
What is a social media marketing company?
A social media marketing company is a specialist digital service company. Their craft and expertise lie in the ever-changing and multi-faceted world of social media. Our job is to utilise the myriad of social media platforms. These include Facebook, Twitter and Instagram, in order to connect a brand, company or business with an online audience. When done correctly, this will bring a number of benefits to a business. These include increase brand awareness, grow consumer confidence, create a two-way channel of communication, and drive traffic to your website. In order to achieve all of the above you’ll have to publish incredible content on a regular basis. But unfortunately, the work doesn’t stop there. After devising, producing and sharing your sleek and diligently designed content you’ll need to analyse factors such as post times, tone of voice, and maybe whether or not you should invest money into a campaign via way of social adverts. It’s here where the expertise and knowledge of a social media marketing company can be really useful.
Why hire a social media marketing company?
The hiring of a social media marketing company could ultimately make or break your social media endeavours before they have even begin. There are many charlatans out there who have launched “agencies” in the misguided belief they can now claim to be social media managers off of the back of growing their personal pages. As a new business owner, you may even fall into that trap yourself. Whilst interaction on your personal Instagram page may be soaring following your holiday or wedding pictures, that same visual content won’t engage or stimulate your brand or business’ audience.
Understanding your audience is the key to success. Hiring a company that is fully aware of that is imperative if you don’t want to waste time and money. Deliberating and researching which channels will achieve the maximum ROI (return on investment) for your business is the first port of call when beginning a social media strategy. Ideally, being active across all platforms will allow for your business to reach a variety of audiences. But when beginning your business journey, defining which social media channels would best suit your target audience in order to reach your goals is exactly what a social media marketing agency can aid with.
What kind of things can a social media marketing company do that I can’t?
We are firm believers in the power of positivity here at VerriBerri. Our offices and team members thrive on positive energy and use it as a fuel for our success. We’re certainly not in the habit of negativity and would never tell anyone that something can’t be done. However, with a wealth of experience and a team of knowledgeable and passionate creatives at hand, we are in a prime position to offer our services. So why wouldn’t you want to take advantage of the fact. Allow us to detail some of the more advanced elements of social media marketing we can help with.
Social Media Advertising
In the early years of social media, a well put together post was all that was really needed in order to spark engagement. Unfortunately, those halcyon days are now well and truly in the past. The decline of organic social media reach has been a hot topic for a number of years within marketing circles. Subsequently this means that, today, a well-crafted social media strategy should be underpinned with a budget focused paid ad campaign. This will increase the potential for reaching more of your target audience.
Multimedia Content Creation
Posting on social media is about a lot more than characters and text. For a page to really flourish, a rich mix of content is required in order for a page post to truly pop within a busy timeline. Employing an agency brimming with creative maestros, such as VerriBerri, will allow your brand access to a diverse range of content creators with experience in writing, graphic design and video creation.
Prior to the explosion of social media, managing a brand or business’ community would have differed greatly. It wouldn’t have been possible to build personal relationships with your audience the way it can be accomplished using social media. And gathering such things as customer feedback and ideas from your target audience would have only been achievable by way of costly market research campaigns. Here at VerriBerri, we are fully aware of the impact quality community management can have. We are able to harness the power of social media to obtain feedback. We can also collate suggestions in order to further understand the needs and expectations of your fan or customer base.
Hopefully, you’ve had enough information to inspire you to employ the services of a social media management company. Doing so will allow you to concentrate on making a roaring success of your business. With our award-winning experience, we could also help you achieve this.