Social Media Marketing in Chelmsford: How to Keep Your Content Fresh

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Social Media Marketing in Chelmsford: How to Keep Your Content Fresh

At VerriBerri, we are specialists when it comes to social media marketing in Chelmsford. We have a proven track record when it comes to generating content that is captivating and unique. Through our 12 years, we have been responsible for managing hundreds of social media accounts. 

The companies we have helped span a vast array of sectors covering everything from the fintech industry right the way through to aesthetics. In addition, our multiple accolades prove testament to our ability. We truly believe that we are the best at what we do. If you’re after a friendly service and amazing results, you’ve come to the right place!

Key Characteristics of Good Content

No matter what market you operate in, there are four key characteristics that your social media content needs to adopt. Without these attributes, you may as well quit while you’re ahead. These qualities really are vital if your social media marketing is going to be a success.

  • Fresh: Nobody wants to see the same old idea recycled over and over. Instead, you should put a focus on generating unique ideas that haven’t been done before. We realise this is easier said than done, however, being bespoke is integral. Why not have a brainstorm with your colleagues or enlist the help of a specialist marketing firm? 
  • Engaging: As humans, we like to feel connected with the brands we love. Therefore, getting your audience involved on social media can be a great way to form or solidify a strong relationship with your market. Use polls or ask questions in your captions if you want your followers to feel involved. This can help with customer retention and loyalty.
  • Diverse: Using multi-media is a great way to ensure your posts are eye-catching. Don’t just post text or photos. Include links, videos and graphics, for example. These can help construct a more elite image for your brand. Moreover, they can help make information more retainable and less daunting. 
  • Interesting: This one goes without saying – your posts need to be interesting. As frequent users of the internet, the amount of content we consume each day is vast. This means that for many of us, there is little that grabs our attention. Assess your audiences’ attitudes and be clear on your company values. 

How to Generate Content When You’re Feeling Uninspired

Of course, it would be unrealistic to expect that you’re always going to feel inspired. Even within our specialist agency, we still rely on our colleagues to bounce ideas off of. Sometimes, you just hit a wall. And, when you do hit this wall, it can make social media marketing in Chelmsford really tricky, adding to an already time-consuming task. Here are our top tips for when you’re in need of some innovation.

Look at Your Analytics

Looking at your analytics is something you should be doing already. However, as experts, we know that not everyone checks their insights. This can be a detrimental mistake.  

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Social media is easily the most trackable form of marketing. This makes it easier for businesses to know how close they are to reaching targets. Insights are available at the touch of a few buttons on most platforms. Within this data, you can identify what content your followers prefer and when the best time for posting is. Pretty useful, right? 

Once identifying what your audience enjoy seeing, create more content based around the same ideas. You’ll usually find that individuals engage better with more personable posts. Analytics are there for a reason. Use them.  

Analyse Your Competitors Profiles

Being unique is one of the most important attributes to adopt when it comes to social media marketing in Chelmsford. Copying your competitors is going to make your brand indistinguishable and unrecognisable. Not to mention, your content will quickly become boring. However, this does not mean you shouldn’t use your competitor’s profiles for inspiration. In fact, this can be a really valuable tool when you’re lacking ideas.

Assess your competitors and see what they are doing. What works well for them and what didn’t go down so well? There is a lot to be learnt from those around you. 

Repurpose Older Content

Let us start by saying that repurposing isn’t going to be a technique you’ll want to adopt all the time. However, it can offer a quick get out of jail free card if you’re feeling a bit dry. Utilising older ideas and making them even better is a great way to optimise time. Moreover, it shows how your company has grown over time. 

Look at What’s Trending

Platforms such as Twitter have a ‘trending’ section which can be a great source for inspiration. Look at what others are talking about and join in (where appropriate of course.) 

The news can also be a great way to gain attention. Speaking out on important or relevant topics, such as the feminist movement, can offer massive exposure to your business. It also helps your brand stay current. This is a trait that many consumers look out for.

In Need of Some Help?

Often, people view social media marketing in Chelmsford as easy. Whilst it may not be as technical as other marketing techniques, believe us, it is no picnic in the park. 

Building your following is easier said than done and many overlook the value we can add as an agency. Not only can we help identify which platforms will be the most plentiful, but also, we can take the weight off your shoulders. By outsourcing to us, you don’t need to worry about coming up with creative ideas. Moreover, we have the time to dedicate to your channels that you may not.

If social media marketing in Chelmsford is something you’re looking to implement, why not get in touch? Our team loves working alongside companies that are hungry for success. What’s more, we are a fully integrated firm offering solutions for all of your marketing needs. For more information on our services, you can reach us by clicking here!