15 Mar Social Media Marketing In Essex
How To Use Social Media Marketing In Essex To Your Advantage
The platform that social media channels now provide your business is second to none. News is broken first on platforms such as Twitter, some of the biggest voices online are those who are big on social media accounts, and in terms of spreading your brand message? Well, there’s nothing better thanks to hash-tagging and sharing algorithms. Easy, right? Wrong. Achieving success on social media is a far-cry from simple. There are so many variables at play, and the platforms update at such a breakneck pace, that it’s now a full-time undertaking managing social media accounts.
Fortunately, that’s where an agency such as VerriBerri comes in. An in-house team dealing with social media marketing in Essex is a thankless task. Our team want to share some of the industry secrets for a bit of good karma, and so that your brand may gather pace and begin to thrive!
Find Your Voice
You’ll get nowhere on social media platforms if you follow the crowd. There are so many millions of accounts that you want to embrace difference, not steer clear of it. If your brand has some eccentricity to it, then flaunt it! We’re losing our individuality as time goes by, we’re more and more moulded by our online upbringings. That’s not to say you shouldn’t go and live in the wilderness somewhere; living off nothing but fungi and whittling sticks. But, if you do have a little bit of the different in you, then don’t be afraid to use it to your advantage.
A team specialising in marketing in Essex can sit down with your brand, and have a big brainstorm. They’ll be able to pick out and extrapolate the differences in your brand’s personality, even in the seemingly driest of industries. You work in IT? That doesn’t mean you don’t have personality. You may have been ostracised for having a distinctive voice a few hundred years ago, but you certainly won’t be now.
Know Your Audience
It’s becoming apparent that taking a shotgun approach to your social media marketing in Essex will yield a miserable return. We’ve already seen it with influencer marketing. The truly giant influencers are starting to be shunned in favour of nano and micro influencers. These influencers may have smaller followings, but they come across as more genuine and far less transparent. Be focused with who you tailor your brand’s content to.
Find the hashtags that are most appropriate to your band, look to collaborate with other like-minded accounts, and place yourself in your audience’s shoes. If you were them, what would you like to see from your brand. If all of this sounds a bit overwhelming, then fear not! An agency can take care of all of your social media engagement should you think you need it.
Don’t Be Too Overt With Your Opinions
Whilst you by no means want to be a sheep, nor do you want to alienate yourself. As with so much in life, it’s all about striking a balance. Let’s say you post something on Twitter, something that is unashamedly political and to prove a point. By the time you realise there may be implications to what you’ve put and have deleted it, the screenshots will already have been snapped.
It isn’t for us to say you can’t be proud of your opinions and values, but the nature of social media, and especially the nature of instant outrage, means that you may have to bite your tongue at times. If you don’t, you’ll find yourself in need of a crisis management team. That’s just not an eventuality you want to labour yourself with.
One of the main benefits of an agency offering social media marketing in Essex; is that their social media team are well-trained in the auditing of content. They can either vet any potential content that you want your brand to post; or they can draft up the content themselves, having digested and processed your brand’s tone of voice.
Keep An Eye On Trends
With new platforms constantly being unveiled, and new features gracing updates every day, it can be hard to keep up with what’s going on in the world of social media. What is good practice one day, can sink a company’s online presence the next! It’s bizarre, really, when you think about it – but it’s the way of the world and it isn’t likely to change anytime soon.
Keeping ahead of the curve when it comes to social media trends is a key part of an Essex marketing agency’s remit. This doesn’t just mean being aware of the trends, it means predicting which are the ones getting on board with and which are going to fizzle out like a wet Bonfire night. You need to separate your own personal opinions on social media platforms from your brand’s. You may hate the idea of having a TikTok account for your brand, for example, however your brand might be the very industry which would benefit most from its utilisation. Just ask our own Managing Director about that one!
We still remember the days of MySpace and Bebo here at the VerriBerri office; those halcyon days seem like an eternity ago now. In reality, we’re grateful we’ve got the social media at our disposal that we do. A lot of our lives are now lived online, and not just by the younger amongst us. In 2019, there 4.388 billion internet users, which equates to roughly 57% of the global population. There were also 3.484 billion active social media users (45% of the population). Bearing this in mind, social media platforms simply can’t be ignored when it comes to marketing your brand or business.
So, if you’d like to find out more about how we approach social media marketing in Essex, then get in touch! Call VerriBerri today on 01376 386 850 or click here to contact us. We’d love to have a non-obligation chat to discuss what we could do for your brand.