Social Media Marketing SMART Goals: How to Structure Your Strategy Correctly

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Social Media Marketing SMART Goals: How to Structure Your Strategy Correctly

Social media marketing SMART goals may be a term you’re unfamiliar with. However, SMART is an anagram that often floats around in the business world. Arguably, for any goal to be worth having, it needs to be ‘SMART.’ In theory, this way of planning should help make your objectives more successful.

At VerriBerri, we’re experts when it comes to setting social media marketing SMART goals. Not only do we handle our own social channels but also, the platforms of many of our clients. Should social media not be your forte, we’ve got your back! Our content team work tirelessly to deliver amazing results. No matter your industry, we have the skillset to get your social media flourishing. 

What Is SMART?

Created in 1981, the SMART process was introduced by George T. Doran. SMART stands for specific, measurable, attainable, relevant, and time-based. It’s a respected method used for goal setting that is said to make your targets more triumphant. 

Making Your Strategy SMART

As specialists in social media marketing SMART goals, allow us to delve deeper into the process. Here are our tips on how you can make your strategy SMART. 

S – Specific

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Broad targets are hard to hit. Keeping things ambiguous means it can be difficult to tell if you’ve actually achieved what has been set. When identifying any objective, you need to be sure of what it is that you want to achieve. For instance, you may want to grow your business. But by how much? Instead, being more specific in saying ‘I want to increase my revenue tenfold’, you’re able to know when you reach this goal. Moreover, how far away from achieving it you are at each step of the process.


M – Measurable

Ironically, social media is a popular marketing method due to its measurability. Fortunately, most digital networking platforms offer up statistics into how your profile is performing. These are known as insights. These show what time you should be posting, who is engaging and the rate at which your following is growing. All in all, this is a very powerful tool to have. Keeping track of your insights is important if you want your business to reach its peak performance. Unless you know how a campaign is going, how will you know if it’s worth your time? 

By setting parameters you’d like to meet, you make your job far easier. Instead of just setting the goal of increasing your following, try giving yourself a percentage to hit. For instance, increasing your following by 20%. 

A – Attainable

Realistically, any social media goal is pointless if it isn’t attainable. Setting yourselves unrealistic targets is going to do nothing but set you up for failure. Not only is this unhelpful but it’s also demotivating for your team. This is where our expertise comes in. 

As professionals, it is our job to know the marketing landscape. This means that we know what is achievable for each individual brand. With our wealth of knowledge behind you, you’re able to set far more realistic goals. 

R – Relevant

This step is pretty easy to complete. Is your aim relevant to your business? Is this objective going to add real value? There’s little point in saying you want boost your following on Pinterest if this has no relevancy to your business. Instead, you need to set targets based on your individual needs as a brand, not what your competitors are doing.

T – Time-Based

Open-ended goals aren’t necessarily a bad thing however, they definitely tend to get forgotten about. In order for them to be most efficient, the SMART method encourages you to set a start and finish date to your project. By setting yourself a time limit, this helps drive your determination to succeed. Without this, there is little sense of urgency. 

What Our Social Media Team Is Responsible For

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In addition to helping our clients set SMART goals, we are also responsible for a vast array of things. Before starting your social media marketing, you of course need to pinpoint where your company fits. In other words, which platforms you should be using. This is something we have a lot of experience in as professionals in the field. If you’re not sure where you should be showcasing your brand, we can help!

Putting content out there is the first step however, making sure people see it is the next. Building your following requires real determination. Without professional help, the process can be slow, and it’s easy to become demotivated. By working alongside our team, we can help in giving you the boost you need by implementing the time you may not have. 

What’s more, we’re always bursting at the seams with creativity. This means that we’re always ready to go when it comes to creating engaging content. If you’re after unique ideas and eye-catching posts, you’ve come to the right place. We can even get our graphic design team on the case to make your feed pop. 

Other Areas of Your Strategy We Can Help With

In addition to handling your social media, our team can also help with your entire marketing strategy. Through our 12 years, we have diversified our skillset as we build our talented team. As a growing agency, we are able to offer a complete turnkey service. This is often favoured by our clients as keeping contacts to a minimum is always preferred. The areas we can help you develop include:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Public Relations (PR)
  • Crisis Management
  • Internal Communications
  • Website Development
  • Graphic Design and Branding
  • Event Management

Need Help with Your Social Media Marketing SMART Goals?

If your social media marketing SMART goals are something you need help with, why not get in touch? Assisting companies that are just as hungry for success as we are is what drives us. Our team of elite expert’s love working alongside like-minded individuals. If you’re keen to get the ball rolling, we’d love to hear about it. To get in touch with our content team, click here!