Social Media Marketing Strategy: Optimising Your Profiles & Improving Engagement

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Social Media Marketing Strategy: Optimising Your Profiles & Improving Engagement

There’s no doubt about it, your social media marketing strategy is going to play a vital role in your entire project. This is your plan of action, designed to keep everyone on the same page. Although social media may seem easy to manage, it certainly isn’t and it’s crucial you don’t underestimate how taxing this can truly be. We can assure you, maintaining a positive online presence is no easy feat.

Before we delve too much deeper, allow us to introduce ourselves. We’re VerriBerri, an Essex based, multi-award-winning marketing agency. We help companies to thrive, no matter where they are in their lifecycle. Our philosophy is simple, if you’re passionate about building a secure future for your brand, we are too!

Choosing the Right Platform for You

B2B social media marketing

It’s difficult for us to definitively say which platforms are the right choice for you without a deeper understanding of your brand. Really, this decision depends on the product or service that you sell and what it is that you want to achieve from your marketing. Brand and consumer alignment are extremely important factors to consider here. Think about exactly who you’re trying to target and where they are most likely to spend their time.

Still struggling? When you work with us, our team are able to give you more tailored advice as to which sites will be more lucrative. From here, we can then get to work on developing your online presence and building a rapport with your consumers.  


Every social media site has their own algorithm. Although each one differs slightly, they all have the same objective – to keep people scrolling for longer. They do this by showing you more of what they think you may enjoy. Algorithms determine which posts should be displayed for a user to see and the order in which these appear. 

Before getting to work on executing your social media marketing strategy, it’s important you get familiar with your chosen platform’s algorithm first. This will help you to tailor your content so that it returns better results. 

How To Optimise Your Profile

Once you’ve chosen your platform and become comfortable with the algorithm, you then need to turn your focus to optimising your profile. As specialists, we often see organisations missing tricks when it comes to their social media. Don’t let this be you!

Step 1: Branding

Branding is one element of your business that needs to stay consistent throughout everything you do. This is how people recognise and remember you. When setting up your social media profiles, remember to use a branded image for your display photo and banner.  This is going to help you stand out when users are searching or scrolling.

Step 2: Developing your Bio

The next step is developing your bio. Pack this out with relevant info about your organisation such as awards you’ve won and what you do. You also need to include your businesses name, a call to action (CTA) and a URL link to your website. Make sure you don’t overwhelm users by including too much information, however. It’s vital you get the balance right. 

Step 3: Contact Button

Providing your account is set up correctly, you should also be able to add a contact button for your followers. This makes getting in touch much more appealing for your consumers and encourages enquiries. Make sure this is turned on if you want optimum results! 

Improving Your Engagement

Next, lets discuss all things engagement! This is incredibly important. If your audience aren’t interacting with your content, this is going to limit the reach of your posts, stunting your growth. It’s vital that when you are formulating your social media marketing strategy, engagement is something you take into consideration. Here’s how to improve your content as you go…

social media marketing Influencer PR Agency

Starting simple, it’s crucial that your posts are personable and fun rather than being salesy. People use social media as an escape from the real world, not to be sold too. Marketing is intended to be far more subtle than advertising for a reason. By sharing content that is relatable and informative, this will help you to develop a strong relationship with your consumers.

In addition, you also need to be utilising CTA’s throughout your content too. As we mentioned previously, CTA stands for call to action. For those of you who haven’t heard of this term before, this label is used to indicate imperative clauses such as ‘like and comment for more.’ Other examples include ‘get in touch’ and ‘contact us today!’ These act as a reminder to you audience to complete an action before they continue scrolling. 

As many of you will already know, hashtags are also a way to boost engagement. Hashtags can also improve the reach of your post among non-followers too, spreading the message far and wide. Most platforms allow creators to use 30 hashtags per post for a reason. This is something to bear in mind when it comes to implementing your social media marketing strategy.

Struggling for Time?

Believe us when we say, you’re not the only ones! Thousands of organisations make use of marketing agencies year on year, and for good reason. Strong results take time and when you run your own business, this isn’t always something you have to spare. Instead, allow us to take the burden off your shoulders!

Additionally, using a professional agency is often more cost-effective than taking your social marketing in-house too. We have been specialising in this area for 12 years so it’s safe to say that we know what we’re doing. What’s more, we also know exactly what it is that different consumer groups want to see. When you work with VerriBerri, our content team are able to hit the ground running with your campaigns.

Get In Touch

Still not sure where to start? If your social media marketing strategy is something you’re keen to get in check, we can help! To get in touch with a member of our team, click here!