Building a Social Media Strategy for your business

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Building a Social Media Strategy for your business

Building a social media strategy is easier in theory than it is in practice. The online world has become dominated by social platforms and ads, making it harder than ever to effectively reach customers. At VerriBerri, we understand how it important it is in this environment for businesses to have a solid strategy in place. No matter what your brand is, we can help you evolve for a digital world. Our creative team are constantly looking for the best way to help our clients and brainstorm inventive and unique ideas that increase ROI. We know what works and what doesn’t.

Important steps when developing a social media strategy

To succeed in the online world, you will need a good digital marketing strategy, regardless of what type of business you run. Social media is accessible to over 4.48 billion people worldwide. Not implementing this method of marketing into your approach closes your business off to a large percentage of the world and possible future customers.

It is not as simple as creating an account and posting, however. Social media works differently when using it for your business marketing; you may be a social media whizz on your personal accounts, but this is another kettle of fish.


Firstly, mark out some goals. What is it you are looking to get out of your social media presence? Usually, companies will work towards goals such as increasing brand awareness, generating leads and sales, boosting traffic to their website, and growing their audiences. When planning your social media strategy, the team at VerriBerri can discuss your personal business goals and objectives. From this, we can suggest appropriate platforms and content for you. 

Target Audience 

Considering your target audience is crucial when drawing up a social media strategy. Each platform works differently; some are better for targeting certain demographics than others. For example, LinkedIn will be ideal for those businesses looking to promote B2B services. If you are looking for a more personal approach to your marketing, a platform such as Twitter may be ideal. Instagram is the perfect site for those looking to visually engage potential and existing customers with photos and video content. Luckily, the team at VerriBerri know each social site inside out, from Pinterest to Reddit. We have years of experience working with these social media sites to benefit clients.

Engaging content 

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Arguably this is the most important step in your social media strategy. This is what your audience will see when they engage with you. It is how they will see your brand. Our team are experts at creating engaging and exciting content. We work together with you to ensure the content we produce reflects your brand, whilst also standing above the rest. 

Our multi-skilled team can not only produce appealing written content for you; we can also assist with the creation of graphics and photos for your products and services. 

Community management 

Not every business has the time to keep on top of their social media engagement. It is, however, vital to growth of your socials and adds a personal touch to your online presence. The VerriBerri team can boost your social profiles by dedicating the time to it that you may not have. We engage with potential customers and existing followers to build a small online community. Customers like to feel connected to their favourite brands and in the long run, establishing this kind of relationship with followers proves beneficial for sales and ROI. 

Adapting and changing 

Social media is so accessible. It is also constantly evolving and changing and can sometimes be hard to keep up with. The social media team at VerriBerri understand each social media platforms algorithm and can adapt content accordingly. The algorithms exist to deliver the user with the most relevant content, however, sometimes they struggle with this, especially when changes occur. Instagram is one platform that is known for changing and experimenting with its algorithm often. The criteria your posts should be meeting can change, but, with a social media strategy and the help of VerriBerri, you can sleep easy knowing you will be able to keep on top of these changes. With algorithms going through continuous updates, it’s vital that you have the capabilities to be able to adapt with them, otherwise you may miss out on reaching your target audience. 

Does your business need social media? 

The simple answer is yes. There is no denying that social media plays a sizeable part in increasing brand awareness and getting your product out there in front of the right people. Most business do not understand how important it is to have a social media strategy and can miss out on targeting a large proportion of their audience by not utilising social platforms.

Why do you need VerriBerri to develop your social media strategy? 

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If your business still feels stuck in the past and you’re ready to move into the future, adding an online presence to your brand is key. Perhaps you’re feeling overwhelmed by the idea of having to maintain and grow these platforms – that’s where we come in!

With over 12 years’ experience, we have the necessary skill set to develop an effective social media strategy. Not only can we assist with social media marketing, but as a digital marketing agency, we also have other services available including: 

  1. SEO (search engine optimisation) 
  2. Public Relations. (PR) 
  3. Crisis management. 
  4. Graphic design – branding/rebranding and web development. 
  5. Event management. 
  6. Business development.

With all of this under one roof, we can work between departments, bouncing off each other and collating ideas to work cohesively. Each member of our team is creatively driven and has their own niche. This allows us to input many different perspectives into your social media strategy to keep it fresh. 

Contact Us

Do you think your business could benefit from a social media strategy? If you’re ready to start your social media journey, or even refresh your current online presence, don’t hesitate to get in touch with our team today. We would love to hear from you!