09 Sep Sports Marketing Agency
How To Achieve Your Goals With A Sports Marketing Agency
There aren’t many things more competitive than the business world. After all, at the end of the day, you’re competing with other brands for the consumer/customer’s hard-earned cash. There’s not a huge amount of room for sentiment when you run a business. But it’s still arguably not as competitive as the world of sports. Humankind has been playing sport in one form or another for thousands of years; it taps into something primal within us, the desire to win. Because more often than not, all those years ago, you might just as well replace the word ‘winning’ with ‘surviving’.
When you combine both sports and business, then, you’re left with an immensely potent mix, and in order to overcome those elevated levels of competition, you need to be on your game. The team here at VerriBerri, a sports marketing agency, based in Essex, wanted to look at the various ways in which you can better market yourself as a sports business.
Get Other People To Talk About You – PR
So, you’ve just set up your new brand and you think your sportswear brand is the next big thing, because of course you do, it’s your business. Even the most objective and even-keeled business owners in the world aren’t able to talk about their own brand objectively. So when you’re advertising your sportswear, to continue with the example, and claiming it’s better than all the rest, it can easily come across as baseless self-promotion. The sort that people see and think “Well you would say that…”.
Let’s flip that around, though, and consider if a journalist had written those words. Someone with years of editorial experience writing a balanced piece on your brand in a well-regarded industry publication, something like Men’s Health or Runner’s World, for instance, is going to have people’s attention. This, in a nutshell, is what PR is. Getting this kind of exposure without the help of a sports marketing agency can be difficult, however, and it’s much easier when you’ve got seasoned PR professionals on side securing those articles on your behalf.
Social Media Is Your Friend Not Your Foe
Social media can feel incredibly overwhelming, even to those of us who regularly use it. The social media department here at our sports marketing agency spend pretty much all day, every day on one form of social media or another, and even they’re sometimes taken by surprise by new updates. Simply put, it can be a lot to get your head around. The thing is, however, is that social media, unsurprisingly, can be a great tool for businesses, and not just for personal use. This is for several reasons.
It’s A Great Place To Showcase Personality
There’s nothing quite like social media if you want to display a bit of emotion, whether that be heart or humour. Whilst you can still obviously display that kind of personality on your website, you’re a little more hamstrung because you need to convey your professionalism as a business or service. With social media, however, the short-form, ephemeral content you can post on it (in the form of stories on Instagram, for example) lends itself perfectly to having a bit of fun. Sports have always been full of big characters, and social media platforms offer a great opportunity to showcase that.
Build Your Brand
As a brand, whether you’re a personal trainer, a supplements company, a sportswear company or something else, the more comprehensive and well-rounded a brand identity you can build, the better. Nowadays, when you look up a business, you’re more than likely going to look up their social media channels as well. If that business has a strong social media presence, then you’ll give a quick mental tick and continue to consider them. If they don’t however, then it can easily put you off on the spot. Building brand identity is crucial in securing a business’ long-term growth and success, social media should be very much part of that vision.
It’s Good For SEO (Search Engine Optimisation)
The more social channels you have linking back to your website, the better your website’s SEO value will be, because generally speaking, visibility equates to website traffic – the more visible your brand is, the more website traffic you’ll get. We’ll come onto SEO properly in a moment, but in short, it’s the means by which you get your website ranking more highly on Google and other search engines.
Get Yourself Seen On SERPs – SEO
At the start, we touched upon what a competitive world sports business is. You have to do whatever you can, wherever you can, in order to stand out from the crowd. Optimising your website for better SEO-value is one of the best things you can do to help achieve this. In practice, this means compressing image files, writing on-site content which displays E-A-T (Expertise, Authority and Trustworthiness), writing meta descriptions, appropriately structuring your website, the list goes on and one.
With the majority of business nowadays being conducted online, you can’t afford not to be found this way. You may have the best company in the locale, but if your homepage is languishing down at 197th on the SERP (Search Engine Results Page) then counts for pretty much nothing how good it is. If you feel that this is something that you’d struggle with, or simply don’t have the time for, then our sports marketing agency can help.
Athletes and businesses share a lot in common. They’re both constantly striving for greater results, always looking to push for that extra percentage. A business wants to shave costs off their overheads in the same way that a sprinter wants to cut time off their personal best. Utilising a marketing agency has the same impact as getting an additional coach on-board, you start hitting those new personal bests you’ve been striving after for so long. So, if you’d like to find out more about our sports marketing agency, then get in touch! Contact VerriBerri today on 01376 386 850 or click here.