29 Aug Start-up business marketing Agency
Start-up business marketing advice. – As a smaller or new business, you are quite often a small fish in a big pond and sometimes in a saturated market where it can seem hard to get your name or business out there. That’s where marketing and PR
Small business marketing may not be something you know much about or simply don’t have the staff and time to do it, however sometimes an agency can be the solution to your problem.
Why do I need small business marketing?
Here are the main reasons to help your decision-making process that little bit easier.
Create Brand awareness
One of the main reasons for marketing and PR is that it raises your brand awareness. By building a blog, creating key phrases to help your Google ranking, and implementing a social media strategy, you will soon be a lot better known in your industry then you were before. Even with a fantastic product behind you, without the marketing to back it up your sales will never be as big as they could be.
Gain trust and credibility
Anyone can pay for an advertisement in a magazine. However, a solid PR strategy is invaluable. This is something you can’t make up, and something viewers and readers will trust.
Build an online reputation
As a business, your online reputation can say a lot for your image. It’s the perfect way to communicate with other potential customers, and a great way for them to give feedback too. Platforms such as Facebook, and Google reviews are a great way to improve your reputation by getting returning customers to write reviews and rank you, so that other prospects can see just how good your product/services are.
Online or offline?
There are several differences between online and offline marketing for a small business. This is commonly divided into two sections: traditional marketing and digital marketing. Unsure about the two? As a marketing agency, we are sure to point you in the right direction.
What is offline marketing?
There are several different forms of offline marketing, depending on what type of business you have they can be very effective. These include:
- Newspaper Adverts
- TV and radio
Offline marketing is common and has shown results for hundreds of businesses over the years. Depending on your target audience, it’s important to remember that not everyone is online, typically the older generation, so these marketing forms may be great for you. The better-known forms of offline marketing are television adds, the radio and print. These marketing strategies work very well to promote a business, but for how long? Statistics show that 86% of people skip through TV adverts and most people now listen to music on their phone or CDs in the car rather than the radio.
What is online marketing?
Online marketing is how a business sells their goods or services through digital networks. This is often done through websites, blogs, social media and email marketing.
Over the years, the usage of online marketing has only increased. But why is this? Internet marketing is cost effective to a certain limit. It’s also flexible and the budget can be controlled. SEO is a great way to promote your brand awareness and be seen, this is also free of charge, along with blogs and social media. Compared to traditional marketing, you can reach your target group quicker and easier using sites like Facebook, which also displays the number of people you have reached.
Digital marketing lasts for years. An offline marketing campaign only lasts a couple of weeks.
Talking of online marketing; any business knows that it’s important to have a good Google ranking in order to ensure success and brand awareness. We often have clients come to us with little knowledge on the subject of SEO. So our start-up business marketing agency have explained the basic importance of a good Google ranking below.
What is a Google ranking?
Your website’s position when a phrase is searched is known as your ‘Google ranking‘. It depends what you want to rank for as to which phrases and words will ensure your increased visibility. With Google being the biggest search engine in the world you can only imagine the negative effect on your business if you don’t have an SEO strategy.
What can a good Google ranking do for my business?
- It will raise brand awareness. People will be more likely to see your business when they are searching terms that are similar to what you offer. People will see your name more and tend to remember you if they keep seeing you popping up in Google.
- It will increase the traffic on your website. So not only will people start to see your name more but as a result they will be more inclined to click onto your website too, creating more activity and furthermore increasing your Google ranking even more as a result. According to Bing, your traffic will increase by 42% if you are in the top three search results.
- A great Google ranking could improve your business authenticity. It won’t just improve your awareness as a business but improve the way people look at it too. For instance, if you are likely to appear in the first few results on the first page, people will see your business as being a lot more established in that field. It will help you to show consumers that you are the expert you claim you are.
How do I improve my Google ranking?
There are many ways in which you market your start up.. It may be using keywords, featuring a blog, backlinks or even social media links among other things. Our Essex marketing and PR agency, VerriBerri can help. If you would like more information, or are currently looking for a start-up business marketing agency, we are the people to call. Get in touch with us today.