24 Mar Sustainable Brand Marketing Agency
As a sustainable brand marketing agency, we love playing our part in helping environmentally friendly companies thrive. It’s 2021 and it’s time everyone starts doing their bit for the planet. As more people are coming around to more sustainable ways of living, there is no better time for you to invest in your marketing than now.
Firstly, allow us to introduce ourselves. As we mentioned earlier, VerriBerri is a sustainable brand marketing agency. This means that we take eco-friendly companies and aid them in building their visibility. We have operated in this field for over a decade, gaining many accolades along the way. If you’re looking to implement or even diversify your marketing strategy, we’re here to help.
Where Should I Start With My Marketing?
Competition within the sustainable market is increasing rapidly. As more and more businesses catch on to this growing trend, it appears that everyone wants a piece of the pie. Therefore, you need to act quickly if you want to ensure the longevity of your brand.
But, the real question is, where do I start? Marketing is a broad term covering a range of different services. Luckily, we cover them all! Below, we go into detail over some of the most crucial methods that you need to be working on.
Which Social Media Platforms Are Best for Me?
Day to day our most popular service is social media management and with so many of us using these online platforms daily, it makes sense. In fact, brands not making space for this in their strategy could find their decision detrimental.
The first stepping stone with social media marketing is working out where your brand fits in. In other words, which platforms you should be using. The top four most popular sites for business include LinkedIn, Facebook, Twitter and Instagram. It’s difficult for us to say categorically which will be best for you without knowing closer detail. However, from a general point of view, sustainable brands usually find the most value on Instagram and Facebook. This is because their target demographics are well suited to most eco-friendly products. Instagram tends to have a much younger audience who are typically more open-minded to going green. Meanwhile, Facebook is an incredibly successful place to promote homeware and lifestyle brands.
Social media has no direct costs making it an incredibly lucrative way to market your products. Moreover, it is also one of the most trackable forms of promotion. With analytics and insights at your disposal, you’re able to easily oversee your projects and ensure you are on target. In addition, social media marketing boasts better visibility for your brand and a place to build your reputation. Not to mention, it’s pretty useful for SEO and customer service too.
Do I Need SEO?
If you sell online, the answer to this question is yes. If you don’t sell online, our question to you is why?
If the pandemic taught us anything, it is that brands cannot survive without some form of online presence. What’s more, with so many businesses polluting the online space, just simply having a website isn’t good enough anymore. Instead, you need to be working on the overall discoverability of your site too.
If this is a new topic for you, allow us to explain. In layman’s terms, SEO refers to the process of optimising your site so that it ranks higher on Google. When people type in keywords or phrases that relate to your business, you want to appear the highest you can be. Obviously, it is the top results that gain the most attention from searchers. However, the issue with SEO is in knowing how to get to the top. With no guidance given from Google and lots of competition, SEO is never advisable to attempt on your own. Instead, you need help from a team with years of experience like our sustainable brand marketing agency.
In addition to boosting traffic to your website, SEO also helps build your credibility as a brand. This is because of the trust we have in Google. Furthermore, most search engine optimisation techniques will also help improve the end user experience of your site.
How Can Mainstream Press Boost My Image?
Now more than ever, people are eager to try more sustainable products. With KeepCups and reusable bags flying of the shelves, many individuals are looking for other ways they can help. And what better way to reach these people than through PR?
Public relations are something many of us have heard of, but not many of us fully understand. PR takes existing sources and utilises their audience to promote your good or service. These include newspapers, magazines, influencers, podcasts, the list goes on. In your case, you’re most likely to benefit from mainstream media. Additionally, influencer marketing may be right for you. Of course, the main aim is to find an outlet that shares a similar target audience to your business. From here, PR can be really great in gaining you exposure to new markets. Further, it can help you humanise your brand, boost your sales and it even aids your SEO too.
Unfortunately, journalists aren’t the easiest to collaborate with. No matter how newsworthy a story is, these individuals still have the power to change their minds about publishing your article. Its usual practice for PR agencies that if a lead is lost, not much can be done. For you, this means missing out. However, at our sustainable brand marketing agency, we chose to do things differently. We want all of our clients to be satisfied with our service and receive the best ROI possible. Therefore, we offer a guarantee on all of our leads. What’s more, VerriBerri is the only agency in the UK that offers this promise.
Contact Our Sustainable Brand Marketing Agency
If business growth and a secure future is what you’re after, you need our help. To find out more about our sustainable brand marketing agency, why not get in touch? You can reach our team by clicking here!