VerriBerri

Three Marketing Lessons We Can Learn From Glossier Play

Glossier play - bright pink lips pocking through pink paper

Last week, the back-to-basics, digitally native beauty brand, Glossier launched a new brand; Glossier Play. Naturally, we couldn’t be more excited to ‘touch, hear, swatch, and play with what’s to come’. But putting aside our obsession with the brand, Glossier is once again ripping up the marketing playbook to create a brand that was an … Read moreThree Marketing Lessons We Can Learn From Glossier Play

Ground-breaking Content Marketing Strategies From Beauty Brands

Chair with makeup products and led light - beauty content marketing strategies

The beauty industry has seen explosive growth in the past few years, with the sector expected to rise from $80 billion to a whopping $90 billion by 2020. The growth is down to consumers, dubbed the ‘selfie’ generation, access to visual social media platforms like YouTube and Instagram for beauty inspiration. As the selfie generation … Read moreGround-breaking Content Marketing Strategies From Beauty Brands

Beauty PR: How Social Media Is Changing the Beauty Industry

Beauty industry social media - purple lipstick close up with flowers

Today’s beauty brands have a new audience to win over; online skin care and makeup junkies. Social Media Marketing is everything to a brand and how it communicates and connects with its audiences. In a recent survey carried out by Dove, 30% of women admitted that social media has influenced their purchasing decisions. With social … Read moreBeauty PR: How Social Media Is Changing the Beauty Industry