VerriBerri

Why Hire A PR Agency

When it comes to PR, it will often take three to six months before you start to see effective results on your ROI. However, if your company’s in-house PR team has yet to achieve the leads you hoped for, it may be time to outsource to an expert PR Agency. At VerriBerri, an Essex based … Read moreWhy Hire A PR Agency

Three Marketing Lessons We Can Learn From Glossier Play

Glossier play - bright pink lips pocking through pink paper

Last week, the back-to-basics, digitally native beauty brand, Glossier launched a new brand; Glossier Play. Naturally, we couldn’t be more excited to ‘touch, hear, swatch, and play with what’s to come’. But putting aside our obsession with the brand, Glossier is once again ripping up the marketing playbook to create a brand that was an … Read moreThree Marketing Lessons We Can Learn From Glossier Play

Beauty PR: How Social Media Is Changing the Beauty Industry

Beauty industry social media - purple lipstick close up with flowers

Today’s beauty brands have a new audience to win over; online skin care and makeup junkies. Social Media Marketing is everything to a brand and how it communicates and connects with its audiences. In a recent survey carried out by Dove, 30% of women admitted that social media has influenced their purchasing decisions. With social … Read moreBeauty PR: How Social Media Is Changing the Beauty Industry