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Beauty PR: How Social Media Is Changing the Beauty Industry

Beauty industry social media - purple lipstick close up with flowers

Today’s beauty brands have a new audience to win over; online skin care and makeup junkies. Social Media Marketing is everything to a brand and how it communicates and connects with its audiences. In a recent survey carried out by Dove, 30% of women admitted that social media has influenced their purchasing decisions. With social … Read moreBeauty PR: How Social Media Is Changing the Beauty Industry