It will come as no surprise that influencers were a big deal in 2018. They were everywhere; fronting big e-commerce retailers, launching clothing lines, collaborating with travel and food companies. But since the Fyre Festival fiasco and the strict advertising laws now imposed on Instagram influencers, does this spell the end for influencers all together? … Read moreHas Influencer Marketing Had Its Time?
The UK is often described as a nation of animal lovers. But our fascination with our four-legged friends is one that transcends national boundaries. “Watching cat videos” has now become a synonym for wasting time online and “funny animal videos” are almost always at the top of YouTube’s most watched list. At VerriBerri, Essex Digital … Read moreHow Animals Shape Marketing Campaigns
If you’re a bath bomb addict, then you’ll obviously have heard of Lush. If you’re in the market for a multi-coloured melty bath bomb, then their Instagram is the best place to fuel your addiction. So, when the beauty giant revealed they were deleting their 500,000 strong Instagram channels, we were more than shocked. So … Read moreVerriBerri Talks: Lush Quits Instagram
As you can tell from Marvel’s content marketing campaigns, they have an amazing approach to content marketing which all small to medium-sized businesses can take inspiration from. Brand recognition Even non-fans would know what imagery represents Spider-man, Captain America, Thor, Hulk… this is the importance of good branding. Marvel know people are attracted to images … Read moreContent Marketing Lessons Your Company Can Take From The Marvel Universe
Pinterest is often written off as a marketing tool for businesses and is usually just associated as a tool for bloggers. However, it can also be a great marketing tool for certain businesses and brands. With most companies going down the route of creating content such as blogs to create organic SEO anyway why wouldn’t … Read moreHow Pinterest Can Help Your Fashion Marketing and SEO Efforts
Content marketing is quite often left as an afterthought by companies; due to it being a long-term digital marketing strategy that requires a lot of skill to execute correctly and effectively. Truth is due to it being a long-term strategy it should be implemented earlier rather than later to see results as soon as possible. … Read moreProof Content Marketing Works! Our Content Marketing Team in Essex Talks You Through the Facts
Social media has become a huge part of people’s lives, with it being so quick and easy to access social media platforms at any time, it has become one of the main sources of information that people rely on. One platform, in particular, that has dominated the social media market is Twitter. These days most … Read moreOur Social Media Marketing Agency Talks Twitter
At the beginning of 2018, Facebook decided to switch things up with their algorithm, changing its news feed to prioritise what friends and family share. As a result, this will reduce the amount of content that users see from brand and publishers. Following the changes to its news feed algorithm, you may have noticed a … Read moreSocial Media Marketing: How to Grow Your Facebook Audience
It seems as though each year everyone begins preparing for Christmas earlier and earlier with supermarkets introducing their Christmas aisles in the first week of September. However, as an SME, you have so many competitors to deal with who have had years of experience in the game. You may want to consider adding content marketing into … Read moreThe Beginners Guide to Content Marketing
When it comes to restaurant marketing, nothing is more effective than word-of-mouth. After all, how many times has someone recommended a great restaurant and you have booked to go straight away? This is exactly why all restaurant marketing should be built around supporting the promotion of word-of-mouth marketing. However, the problem for modern restaurants is … Read moreWhat Marketing Tools Can Boost Your Restaurant Turnover?