VerriBerri

How Comic Books Took Over The Marketing World

These days, brands are getting a boost from superpowers. In fact, He-man is as intent on getting a good price renewal on his car insurance with Money Supermarket as he is on saving the world! But how did comic book heroes take over the marketing world and how can this benefit your brand? Let’s take … Read moreHow Comic Books Took Over The Marketing World

Five Ways to Increase Your Luxury Hotel Marketing Efforts

When it comes to the hotel marketing game, it’s about differentiating yourself from other properties by answering the question every potential customer asks; what makes your hotel stand out from the rest? Here at VerriBerri, hotel marketing company, we provide a team of creative industry experts that are able to maximise your marketing efforts that not … Read moreFive Ways to Increase Your Luxury Hotel Marketing Efforts

Three Marketing Lessons We Can Learn From Glossier Play

Glossier play - bright pink lips pocking through pink paper

Last week, the back-to-basics, digitally native beauty brand, Glossier launched a new brand; Glossier Play. Naturally, we couldn’t be more excited to ‘touch, hear, swatch, and play with what’s to come’. But putting aside our obsession with the brand, Glossier is once again ripping up the marketing playbook to create a brand that was an … Read moreThree Marketing Lessons We Can Learn From Glossier Play

Top Beauty Marketing Strategies From Cosmetic Brands

Chair with makeup products and led light - beauty content marketing strategies

The beauty industry has seen explosive growth in the past few years, with the sector expected to rise from $80 billion to a whopping $90 billion by 2020. The growth is down to consumers, dubbed the ‘selfie’ generation, access to visual social media platforms like YouTube and Instagram for beauty inspiration. As the selfie generation … Read moreTop Beauty Marketing Strategies From Cosmetic Brands

Three Social Media Marketing Lessons from Netflix

Netflix social media marketing - Netflix on iPad laying on laptop

Netflix is a streaming video service which does very little in the way of traditional marketing. While its success lies in the fact it has a unique, in-demand product; it is impossible to deny its social media marketing genius. Here are three social media marketing lessons we can learn from Netflix: Be authentic The way … Read moreThree Social Media Marketing Lessons from Netflix

Content Marketing Lessons Your Company Can Take From The Marvel Universe

Marvel campaigns - Hulk with purple background

As you can tell from Marvel’s content marketing campaigns, they have an amazing approach to content marketing which all small to medium-sized businesses can take inspiration from. Brand recognition Even non-fans would know what imagery represents Spider-man, Captain America, Thor, Hulk… this is the importance of good branding. Marvel know people are attracted to images … Read moreContent Marketing Lessons Your Company Can Take From The Marvel Universe

Proof Content Marketing Works! Our Content Marketing Team in Essex Talks You Through the Facts

Proof content marketing works - pen and paper

Content marketing is quite often left as an afterthought by companies; due to it being a long-term digital marketing strategy that requires a lot of skill to execute correctly and effectively. Truth is due to it being a long-term strategy it should be implemented earlier rather than later to see results as soon as possible. … Read moreProof Content Marketing Works! Our Content Marketing Team in Essex Talks You Through the Facts

Why You Need Fashion Content Marketing Before 2019

Fashion content marketing - satchel with notepad and pen

It doesn’t matter if you’re a recognisable brand like Burberry or a small, high street boutique when you’re in the fashion industry, you will always have competitors. With major publications like ‘Vogue’, many would say that fashion and marketing isn’t anything new, which it isn’t. However, if you look beyond glossy magazines and consider blogs … Read moreWhy You Need Fashion Content Marketing Before 2019

Social Media Marketing: How to Grow Your Facebook Audience

Facebook audience growth

At the beginning of 2018, Facebook decided to switch things up with their algorithm, changing its news feed to prioritise what friends and family share. As a result, this will reduce the amount of content that users see from brand and publishers. Following the changes to its news feed algorithm, you may have noticed a … Read moreSocial Media Marketing: How to Grow Your Facebook Audience