VerriBerri

How Eco-Conscious Millennials Shaped the Hospitality Industry

Millennials are the most environmentally- conscious generation to date, with 75% of them willing to pay extra for sustainable products. Studies show that millennial shoppers are willing to spend more on products and services from brands that appear to be socially responsible. With 75% of the consumer marketing predicted to be millennials by 2025, it’s … Read moreHow Eco-Conscious Millennials Shaped the Hospitality Industry

What Black Mirror Teaches Us About Content Marketing

When Black Mirror first appeared in 2011, the show likened technology to a drug and the harmful side effects of using it. The series takes existing technologies and places them in a near future where they are just advanced enough to frighten or tempt us. When asked about the show in 2015, Andy Maskin from … Read moreWhat Black Mirror Teaches Us About Content Marketing

Why Instagram Is the Secret to Retail Succes

Instagram is not just a place where millennials go to post food pictures. There’s real money changing hands; influenced by the power of the social media platform. As a result of this, Instagram now has the ability to promote and sell products; moving closer to becoming a full ecommerce site. So why is Instagram the … Read moreWhy Instagram Is the Secret to Retail Succes

How Comic Books Are Taking Over The Marketing World

Brands are getting a boost from superpowers. In fact, He-man is as intent on getting a good price renewal on his car insurance with Money Supermarket as he is on saving the world! But how did comic book heroes take over the marketing world and how can this benefit your brand? Let’s take a look … Read moreHow Comic Books Are Taking Over The Marketing World

Five Ways to Increase Your Luxury Hotel Marketing Efforts

When it comes to the hotel marketing game, it’s about differentiating yourself from other properties by answering the question every potential customer asks; what makes your hotel stand out from the rest? Here at VerriBerri, hotel marketing company, we provide a team of creative industry experts that are able to maximise your marketing efforts that not … Read moreFive Ways to Increase Your Luxury Hotel Marketing Efforts

Three Marketing Lessons We Can Learn From Glossier Play

Glossier play - bright pink lips pocking through pink paper

Last week, the back-to-basics, digitally native beauty brand, Glossier launched a new brand; Glossier Play. Naturally, we couldn’t be more excited to ‘touch, hear, swatch, and play with what’s to come’. But putting aside our obsession with the brand, Glossier is once again ripping up the marketing playbook to create a brand that was an … Read moreThree Marketing Lessons We Can Learn From Glossier Play

Top Beauty Marketing Strategies From Cosmetic Brands

Chair with makeup products and led light - beauty content marketing strategies

The beauty industry has seen explosive growth in the past few years, with the sector expected to rise from $80 billion to a whopping $90 billion by 2020. The growth is down to consumers, dubbed the ‘selfie’ generation, access to visual social media platforms like YouTube and Instagram for beauty inspiration. As the selfie generation … Read moreTop Beauty Marketing Strategies From Cosmetic Brands

Three Social Media Marketing Lessons from Netflix

Netflix social media marketing - Netflix on iPad laying on laptop

Netflix is a streaming video service which does very little in the way of traditional marketing. While its success lies in the fact it has a unique, in-demand product; it is impossible to deny its social media marketing genius. Here are three social media marketing lessons we can learn from Netflix: Be authentic The way … Read moreThree Social Media Marketing Lessons from Netflix

Content Marketing Lessons Your Company Can Take From The Marvel Universe

Marvel campaigns - Hulk with purple background

As you can tell from Marvel’s content marketing campaigns, they have an amazing approach to content marketing which all small to medium-sized businesses can take inspiration from. Brand recognition Even non-fans would know what imagery represents Spider-man, Captain America, Thor, Hulk… this is the importance of good branding. Marvel know people are attracted to images … Read moreContent Marketing Lessons Your Company Can Take From The Marvel Universe

Proof Content Marketing Works! Our Content Marketing Team in Essex Talks You Through the Facts

Proof content marketing works - pen and paper

Content marketing is quite often left as an afterthought by companies; due to it being a long-term digital marketing strategy that requires a lot of skill to execute correctly and effectively. Truth is due to it being a long-term strategy it should be implemented earlier rather than later to see results as soon as possible. … Read moreProof Content Marketing Works! Our Content Marketing Team in Essex Talks You Through the Facts