VerriBerri

How Brands Connect With Millennials

Millennials are the largest generation to date, with 35% set to make up the global workforce by 2020. Unlike previous generations, Millennials have grown up both tech savvy and sceptical of business motives; making it incredibly difficult for brands to connect with them. With this in mind, our Essex PR agency VerriBerri reveals our top three … Read moreHow Brands Connect With Millennials

Three PR Lessons We Can Learn From Boris Johnson

The last thing you think of when you think Boris Johnson is ‘PR Genius’. But believe us when we say the new Prime Minister knows exactly what he’s doing when it comes to public perception and handling a PR crisis. Here at Essex PR Agency, VerriBerri, we know that handling your public perception can be … Read moreThree PR Lessons We Can Learn From Boris Johnson

How Stranger Things Turned Content Marketing Upside Down

If you haven’t seen Stranger Things yet, where have you been? Last week, the hit Netflix show launched its third season; conjuring up a buzz no show on the streaming platform has ever seen before. But otherworldly creatures and 80’s nostalgia aren’t the only things that make the show great. Stranger Things owes a lot … Read moreHow Stranger Things Turned Content Marketing Upside Down

Organic SEO: How PR Can Help

Organic SEO can no longer sit by itself ticking over. It needs to be used as part of a wider marketing approach. Studies show that PPC, Content marketing and social media marketing all have a significant impact on your SEO success. Arguably, PR is much bigger than any of these. Good PR can impact your … Read moreOrganic SEO: How PR Can Help

How Eco-Conscious Millennials Shaped the Hospitality Industry

Millennials are the most environmentally- conscious generation to date, with 75% of them willing to pay extra for sustainable products. Studies show that millennial shoppers are willing to spend more on products and services from brands that appear to be socially responsible. With 75% of the consumer marketing predicted to be millennials by 2025, it’s … Read moreHow Eco-Conscious Millennials Shaped the Hospitality Industry

What Black Mirror Teaches Us About Content Marketing

When Black Mirror first appeared in 2011, the show likened technology to a drug and the harmful side effects of using it. The series takes existing technologies and places them in a near future where they are just advanced enough to frighten or tempt us. When asked about the show in 2015, Andy Maskin from … Read moreWhat Black Mirror Teaches Us About Content Marketing

Why Instagram Is the Secret to Retail Succes

Instagram is not just a place where millennials go to post food pictures. There’s real money changing hands; influenced by the power of the social media platform. As a result of this, Instagram now has the ability to promote and sell products; moving closer to becoming a full ecommerce site. So why is Instagram the … Read moreWhy Instagram Is the Secret to Retail Succes

How Comic Books Are Taking Over The Marketing World

Brands are getting a boost from superpowers. In fact, He-man is as intent on getting a good price renewal on his car insurance with Money Supermarket as he is on saving the world! But how did comic book heroes take over the marketing world and how can this benefit your brand? Let’s take a look … Read moreHow Comic Books Are Taking Over The Marketing World

Five Ways to Increase Your Luxury Hotel Marketing Efforts

When it comes to the hotel marketing game, it’s about differentiating yourself from other properties by answering the question every potential customer asks; what makes your hotel stand out from the rest? Here at VerriBerri, hotel marketing company, we provide a team of creative industry experts that are able to maximise your marketing efforts that not … Read moreFive Ways to Increase Your Luxury Hotel Marketing Efforts

Three Marketing Lessons We Can Learn From Glossier Play

Glossier play - bright pink lips pocking through pink paper

Last week, the back-to-basics, digitally native beauty brand, Glossier launched a new brand; Glossier Play. Naturally, we couldn’t be more excited to ‘touch, hear, swatch, and play with what’s to come’. But putting aside our obsession with the brand, Glossier is once again ripping up the marketing playbook to create a brand that was an … Read moreThree Marketing Lessons We Can Learn From Glossier Play