VerriBerri

Fyre Festival & The Lessons of Influencer Marketing

Fyre Festival influencer marketing - picture of crowd

If you’re an avid Netflix fan or have simply logged onto the internet in the past few days, then you’ll know all about Fyre Festival. Fyre Festival was a luxury music festival, created with the intent of promoting the Fyre Booking App, but became a disaster due to horrible planning and failed promises; with organisers … Read moreFyre Festival & The Lessons of Influencer Marketing

Sports Marketing 2019 – Why You Need An Agency

Sports hands in middle - marketing help

Much like competitions themselves, standing out within the sports industry is tough. The market is saturated with personal trainers, gyms and clubs all looking to be unique and many wanting to grow a worldwide reputation. However, many sporting businesses tend to skim over working with a marketing agency without knowing how they can benefit them. … Read moreSports Marketing 2019 – Why You Need An Agency

4 Useful Tips from Experts in a Hospitality PR Agency

Tips from hospitality PR team - high five

If you’ve ever worked in hospitality, you’ll know that protecting your reputation is one of the most important ways to increase and maintain custom. Every company has a story to tell, but without a strategy in place, attracting your target audience can be difficult. Word of mouth is one of the most powerful forms of … Read more4 Useful Tips from Experts in a Hospitality PR Agency

What We Can Learn About Marks and Spencer’s Sexist Christmas Window Display

M&S window display Christmas 2018

Marks & Spencer are in hot water over a festive window display. The retailers Nottingham store has revealed a window display that showcases male manikins dressed in suits with the slogan ‘must have outfits to impress’, whereas on the other side of the window are female manikins dressed in nothing but underwear with the tagline … Read moreWhat We Can Learn About Marks and Spencer’s Sexist Christmas Window Display

My Business Has a Bad Review!

Bad review crisis management

Most people contact our crisis management team once a disaster has struck. Be it a bad review on Google, an outcry on Twitter or a newspaper scandal, it’s perfectly normal for our office to receive a worried call. First things first; don’t panic. In an ideal world, you would have a crisis management team and … Read moreMy Business Has a Bad Review!

Crisis Management Team: Benefits of Being Proactive

Crisis management benefits - arrow to success

Many companies can come up against bad press for a number of reasons, whether it be a large-scale company looking to grow into a different region or a new company starting up that may not have the approval of local residents. This, unfortunately, is all part of owning a business, that doesn’t mean it can’t … Read moreCrisis Management Team: Benefits of Being Proactive

Advice from Our Crisis Management Team for Your Hospitality Business: Part Two

Crisis management team for hospitality business

In our previous blog, our team touched on the fact that no one likes to think that the worst is going to happen in their business. However, in the hospitality industry, it is vital that all the bases are covered and that an effective crisis management strategy is put in place – in case the … Read moreAdvice from Our Crisis Management Team for Your Hospitality Business: Part Two

Advice From Our Crisis Management Team for Your Hospitality Business: Part One

Hospitality crisis management team

The hospitality industry is unique in the world of business as it heavily relies on selling a feeling or an experience above a product. Even a restaurant that sells physical plates of food is still trying to evoke an emotional reaction towards the experience overall. In an industry so reliant on selling feelings and experience … Read moreAdvice From Our Crisis Management Team for Your Hospitality Business: Part One

VerriBerri – Four Strategies for Social Media Growth in 2018

Four Strategies for Social Media Marketing Growth in 2018

Social media is one of the most effective ways to grow a business online. However, it can be a confusing and time-consuming if you don’t have the right strategy. With 2 billion users across every major social network (Facebook, Twitter, Instagram and LinkedIn), it’s no longer just acceptable to post a short tweet without any … Read moreVerriBerri – Four Strategies for Social Media Growth in 2018

Backlashes through Careless Marketing

Dove is a good example to show why planning for marketing is essential.

When it comes to marketing, the important point is to convey a message that sticks in the consumer’s mind with the intended result to convert this into purchases. Of course, there are plenty of different marketing ‘types’ that business can implement, with many being close to the bone, however it is important not to overstep … Read moreBacklashes through Careless Marketing