With David Attenborough challenging world leaders to address climate change and plastic use at an all-time high, it’s no surprise that brands are becoming more sustainable. As 88% of consumers demand brands to make a difference to the world; companies are now showcasing their sustainability efforts in their marketing campaigns to help ease the concerns of troubled … Read moreWhy Sustainability Is the New Marketing Trend
You’ve probably heard someone say this aloud or seen it referenced on social media. But what is Woke Marketing? ‘Woke’ means being aware of current affairs and unjust things happening throughout the world. Thanks to social media and technology, information is being spread faster than ever and people, who were once overlooked, are now able … Read moreWhat Is Woke Marketing?
With over 1 billion active users on Instagram, there is a huge audience sitting, waiting for you to utilise and market your brand. However, in order to use social media marketing effectively, you need to be actively using the account to build your audience through increased following and engagement. As an Essex marketing agency, we … Read moreEssex Marketing Agency Talks: The Smarter & Faster Way To Build Your Instagram Following
Business owners often have a lot of things that they want to achieve from their marketing. These include reaching a wider audience, gaining a positive reputation and of course, increasing profitability. However, when there are so many options, from social media marketing to traditional print media, it can be challenging to know which option is … Read moreFinding the right marketing strategy for your business
While we’re afraid to admit it, not all areas of business are overly interested – at least, at a first glance! Whether it’s drowning in jargon, irrelevant content or just a difficult topic, these “boring” industries may find it hard to engage with their customers and get their message across. However, by employing a few … Read moreHow to Make Content Marketing Effective in “Boring” Niches
Once all the hard work has been put into starting a business; a lot of business owners decide what they need to bring everything together is a launch event. Having people there to take pictures of your product and advertise your opening for you is a brilliant way to kick-start your excellent reputation. It also … Read more5 VerriBerri tips for planning an opening event
This week, the sun has finally made an appearance in Essex and in one way or another, this will impact a range of businesses. It’s a well-known fact in the restaurant industry that as soon as the sun comes out; the amount of people coming through the door is likely to decrease. One sunny day … Read moreHospitality PR: How To Attract Customers In The Summer
Something that is frequently picked up on if companies fail to do it, is being inclusive. It’s something that marketers, businessowners and staff alike all need to consider. Brands that only appeal to and represent one race, size, gender, sexuality and ability, amongst other factors, are appearing more problematic than ever. It can damage brand … Read moreWhy Marketing Strategies of 2018 Featured Inclusivity.
Is your spa struggling to retain customers? The unquestionable growth driver for most spas, and arguably all businesses, is converting first-time customers into loyal customers. Therefore, to be able to achieve this goal your spa will need to be at the forefront of all your customers’ minds. Ensuring success from your email marketing About 70% … Read moreEmail Newsletter Marketing For Your Essex Spa
Our Essex marketing agency have found that over 95% of the work we carry out for our clients has at least one element of content marketing involved. In fact, a recent study states that businesses who make consistent solid investments into their content marketing have found that this outlay is paying dividends. In fact, over … Read moreThe importance of content marketing.