While we’re afraid to admit it, not all areas of business are overly interested – at least, at a first glance! Whether it’s drowning in jargon, irrelevant content or just a difficult topic, these “boring” industries may find it hard to engage with their customers and get their message across. However, by employing a few … Read moreHow to Make Content Marketing Effective in “Boring” Niches
Our Essex marketing agency have found that over 95% of the work we carry out for our clients has at least one element of content marketing involved. In fact, a recent study states that businesses who make consistent solid investments into their content marketing have found that this outlay is paying dividends. In fact, over … Read moreThe importance of content marketing.
The first week back in the VerriBerri office after the new year has been, like most other weeks, eventful as ever! We have decided to create a weekly round-up so you can see what goes on inside the lives of our busy Essex marketing team week on week. It was of course a short week … Read moreMarketing and PR Agency Essex talks…
Bank Holidays are seen by many as a small treasure saving them from a long working week, that extra day to be spent with family, eating great food or even partying. Brands across the country use the Bank Holidays as a marketing tool for new business, creating return custom or even just to raise awareness. … Read moreBank Holidays, Great for Marketing or Over Used and Boring?
Did you know that the $7 billion Star Wars has made in cinema tickets and merchandise is enough to subscribe to Netflix for 17 million years? That’s a lot of 13 reasons why! We previously discussed what marketers could learn from Rogue One; if Disney could handle the force and the lessons Darth Vader has … Read moreMay the fourth be with you.
Creating great copy that works is a balancing act with three elements that must be considered. Think about your audience, who is reading this and who do you want to read this article? What do you want them to take away and what actions do you want them to perform as a result? Is it … Read moreHow Do You Create Great Copy That Converts Into A Sale?
Catching the public eye with a ‘wacky’ PR stunt can indeed seem like a fairly daunting task- trust us, we know. But take a look around you, so many things are successful at grabbing your attention; from buzzwords to colour, imagery, and audio. Every essence of branding and advertisement is carefully crafted, researched and planned; … Read moreThe wacky ways of PR
News was released this week that Heineken are planning to increase their marketing spend. This is to capitalise on Western European growth. The moves comes after a continued period of investment by Heineken, which has paid dividends, as their sales have increased over the last quarter. Heineken’s marketing has been one directed at humour over … Read moreInvesting like Heineken
Marketing and PR are a big resource that many companies in Essex take for granted. For instance, did you know social media has helped some companies increase their fan base 11 times in a year, from 2000 customers to 23,000 customers, wow! From our company here in Essex, marketing is our business, and did you … Read moreMarketing Essex
Welcome to part two of our A-Z of marketing. Measuring Results: We are constantly using state of the art technology in Google analytics to analyse and decipher the results of marketing activities to see what is working and what is not in your business. Needs & Wants: We will research the needs and wants of … Read moreA-Z of Marketing – Part 2