VerriBerri

How to Make Content Marketing Effective in “Boring” Niches

Digital Marketing Agency Essex

While we’re afraid to admit it, not all areas of business are overly interested – at least, at a first glance! Whether it’s drowning in jargon, irrelevant content or just a difficult topic, these “boring” industries may find it hard to engage with their customers and get their message across. However, by employing a few … Read moreHow to Make Content Marketing Effective in “Boring” Niches

The importance of content marketing.

Marketing Essex trends and goals for 2018

Our Essex marketing agency have found that over 95% of the work we carry out for our clients has at least one element of content marketing involved. In fact, a recent study states that businesses who make consistent solid investments into  their content marketing have found that this outlay is paying dividends. In fact, over … Read moreThe importance of content marketing.

Marketing and PR Agency Essex talks…

List of Verriberri work updates - digital marketing agency Essex

The first week back in the VerriBerri office after the new year has been, like most other weeks, eventful as ever! We have decided to create a weekly round-up so you can see what goes on inside the lives of our busy Essex marketing team week on week. It was of course a short week … Read moreMarketing and PR Agency Essex talks…

Bank Holidays, Great for Marketing or Over Used and Boring?

Bank Holidays are seen by many as a small treasure saving them from a long working week, that extra day to be spent with family, eating great food or even partying. Brands across the country use the Bank Holidays as a marketing tool for new business, creating return custom or even just to raise awareness. … Read moreBank Holidays, Great for Marketing or Over Used and Boring?

May the fourth be with you.

Did you know that the $7 billion Star Wars has made in cinema tickets and merchandise is enough to subscribe to Netflix for 17 million years? That’s a lot of 13 reasons why!  We previously discussed what marketers could learn from Rogue One; if Disney could handle the force and the lessons Darth Vader has … Read moreMay the fourth be with you.

How Do You Create Great Copy That Converts Into A Sale?

Creating great copy that works is a balancing act with three elements that must be considered. Think about your audience, who is reading this and who do you want to read this article? What do you want them to take away and what actions do you want them to perform as a result? Is it … Read moreHow Do You Create Great Copy That Converts Into A Sale?

The wacky ways of PR

Catching the public eye with a ‘wacky’ PR stunt can indeed seem like a fairly daunting task- trust us, we know. But take a look around you, so many things are successful at grabbing your attention; from buzzwords to colour, imagery, and audio. Every essence of branding and advertisement is carefully crafted, researched and planned; … Read moreThe wacky ways of PR

Investing like Heineken

News was released this week that Heineken are planning to increase their marketing spend. This is to capitalise on Western European growth. The moves comes after a continued period of investment by Heineken, which has paid dividends, as their sales have increased over the last quarter. Heineken’s marketing has been one directed at humour over … Read moreInvesting like Heineken