They say, “good things come in pairs” and this couldn’t be more true when it comes to brand partnerships! After all, choosing the right brand to partner up with can be a huge win-win for both businesses; adding value to the company through the sharing of brand equity. Successful partnerships also offer a chance to … Read moreFive Excellent Brand Partnerships With Kids’ Characters
Entries are now open for the Masters of Marketing awards; an event held annually in London; with categories covering every aspect of a marketer’s job. The event celebrates creativity and innovation in the world of marketing and highlights the most effective campaigns of the year. This got us thinking about what makes a marketing master. … Read moreHow to be a Marketing Master
Starting a business and then trying to increase traffic to your website can be a challenge. Many business owners feel frustrated when they’ve taken the time to build a website and have a range of products ready to go, but realise they aren’t appearing on search engines. If you don’t want to splash out on … Read moreSEO for Beginners
When you run a small business, it can be challenging to know how to make it stand out against competitors, especially in the early stages. Looking at the campaigns of global brands that are successful and reach a huge audience are a great inspiration, but unfortunately can’t be replicated with a smaller budget. However, there … Read more4 Marketing Tips for Small Companies
Father’s Day is coming and my goodness do we know about it! All around us are adverts for good old dad, but let’s be honest 75% of them are irrelevant. ‘Why not buy your dad life insurance this year’ … ummm, no. So how do you market for Father’s Day if your industry is unrelatable? … Read moreEssex Marketing Agency Talks – Father’s Day Marketing
Without a doubt Instagram is currently one of the most used and popular social media platforms. For those of you that haven’t used this fantastic visual network it is essentially an app that allows you to create a photographic diary of what you’re doing, what you’re wearing, eating or looking at and who you are … Read moreInstawhy? Why You Should Use Instagram, Is It Relevant to Your Business?
Marketing is diverse and varied, dependant upon the product or service being promoted. There are so many avenues to go down and platforms to use that it can be confusing where to start! Our Essex marketing and PR agency have compiled a range of ideas to kick start your marketing plan today. Social media –For … Read morePR & Marketing for Fashion Brands
Why YOU need a budget for marketing. Yesterday I was having a conversation with a member of my family who is setting up his own business and it turned to budgets. I will not bore you with the details but the main thrust of the conversation was that he did not intend to market at … Read moreHow much should I spend on Marketing?
One of the questions we hear most often is why should I hire a marketing agency? Now our Essex marketing team are known for their honesty and we would say – not everyone actually needs the help of an agency. Read on to find out if you would benefit from our assistance or if you … Read moreWhy should I use a marketing company?
‘If you aren’t online, you don’t exist and if your website isn’t great, you may as well not have one!’ Wise words from our VerriBerri team, that couldn’t be more relevant to today’s market. In case you weren’t already aware, nowadays, everyone searches for everything online. This means increasing pressure for company’s websites to be … Read moreRevamp your website for the New Year