In the era of ‘Netflix and chill’, the pull of pyjamas and takeaway is too good to resist. In fact, British takeaway sales grew over 20% in 2018. While restaurants are beginning to struggle and the home delivery market booms, the competition is becoming fierce. Its time to consider every aspect of your food delivery … Read moreKey Takeaways for Your Food Delivery Brand
If you work in the hospitality industry you will know how busy your establishment can be over the new year. This means you need to get ahead and start planning for your New Year’s event early. By offering a party package you can showcase your establishment’s abilities whether it is a restaurant offering a unique … Read moreAre You Ready for New Year’s Eve?
Everyone who works in hospitality understands the importance of social media in hospitality marketing. However, there is only a limited amount of hotel brands that are actually using the platforms effectively – if social media is integrated into a marketing strategy appropriately it can cut marketing costs by 24%. Statistics have also found that 82% … Read more3 Social Media Marketing Ideas for Hotels
With Selfridges launching their Christmas range this week, a staggering 145 days before the big day, the team here at VerriBerri, a hospitality marketing agency in Essex, are asking the question, is it too early to be thinking about your Christmas marketing? Although it may be seen as very early to focus on Christmas marketing … Read moreIs It Too Early For Your Hotel To Be Thinking About Christmas?
With the UK’s wedding market worth a staggering £10 billion a year, it is no surprise that a large variety of venues are looking to cash in on the joining of happy couples. One popular choice of wedding venue is hotels. With access to a professional kitchen and bedrooms for travelling guests the convenience of … Read moreMaking Your Hotel “Wedding Ready” This Summer With Our Hospitality Marketing Team in Essex
Are you a small B&B in the English countryside looking to get your name out there? Or perhaps you’re a brand new, glamorous hotel in London. Either way, it’s time to implement a marketing and PR strategy for your hotel so you can start raising awareness of your brand. At VerriBerri Marketing and PR, Essex, … Read more5 Tactics You Need to Include in Your Hospitality Marketing Plan
We know the term “thinking outside the box” is a little worn out, but when it comes to our marketing and PR strategy, we understand the importance of thinking creatively, generating fresh ideas and helping businesses stand out from what others are doing. Whether you are a start-up company, or you’ve had years of previous … Read moreVerriBerri Essex marketing and PR: Thinking outside the box
Whether you’re a big or small business, maintaining long term customer relationships is essential. While a flurry of business when you first open, at certain times of the year or when you’ve got a promotion on is all well and good, customer retention is what keeps businesses going and builds a positive reputation. Even huge … Read moreMaintaining long term customer relationships
Restaurant marketing is an ever-changing field. While word-of-mouth and maintaining an excellent menu are key when it comes to a good reputation and customer retention; restaurant owners are embracing other trends to increase profits. One way to do this is through content marketing. Blogging is becoming increasingly effective as people require more information about the … Read moreThe Relationship Between Restaurants and Blogging
Something that is frequently picked up on if companies fail to do it, is being inclusive. It’s something that marketers, businessowners and staff alike all need to consider. Brands that only appeal to and represent one race, size, gender, sexuality and ability, amongst other factors, are appearing more problematic than ever. It can damage brand … Read moreWhy Marketing Strategies of 2018 Featured Inclusivity.