VerriBerri

Three Reasons Why Influencer Marketing Works

The future of marketing and influencers is huge. Individuals with a high following are taking over our social media accounts; becoming celebrities of the digital age. Whether there is an influencer reviewing products with a small following or an individual who has millions of followers; influencers can have a positive effect on your business. The … Read moreThree Reasons Why Influencer Marketing Works

LFW: How Fashion Brands Can Get Red Carpet Ready

London fashion week marketing model on runway

This year, London Fashion Week launched on the 14th February, with 80 on-schedule designers and 54 catwalks all showcasing the latest trends fashion has to offer. The fashion industry is big business, contributing over £32.3billion to the UK economy in 2017. But it’s not just clothes that make a big impact, brands are now developing … Read moreLFW: How Fashion Brands Can Get Red Carpet Ready

Fyre Festival & The Lessons of Influencer Marketing

Fyre Festival influencer marketing - picture of crowd

If you’re an avid Netflix fan or have simply logged onto the internet in the past few days, then you’ll know all about Fyre Festival. Fyre Festival was a luxury music festival, created with the intent of promoting the Fyre Booking App, but became a disaster due to horrible planning and failed promises; with organisers … Read moreFyre Festival & The Lessons of Influencer Marketing

Influencer Marketing

Marketing and PR for kids

Are influencers as instrumental in marketing as we think? 2017 saw a surge in influencer marketing, with the likes of bloggers, vloggers and reality TV stars on the rise. In fact, studies have shown that 81% of consumers make a buying decision based on influencer marketing and 94% of marketing professionals consider influencer marketing to … Read moreInfluencer Marketing

The Women Behind The Political Leaders

There’s a public relations power struggle, but it’s not another round of Miliband VS Cameron verbal fisticuffs. This is instead the wives, putting their polished pumps forward and doing a marathon of media legwork from behind the scenes. As the Election Day draws closer, it’s a busy week for the first ladies of British politics … Read moreThe Women Behind The Political Leaders

Royal baby Number 2: How influencer marketing affects us

Yes the due date is tomorrow… but if you’re like me and find the royal baby coverage a bit boring- I’m sorry, but there’s method in the madness and it’s not another crazy ‘Kate’s gone into labour’ story but more about influencer marketing. There’s more of a point to this article, in the fact that whenever … Read moreRoyal baby Number 2: How influencer marketing affects us