Last week, we spoke about the importance of inclusivity in marketing. But what does this mean when its more industry specific? At VerriBerri, we know quite a bit about marketing kids brands and children’s PR. This industry, in particular, is one that can easily be adapted to include youngsters of all ages, sizes, genders, and … Read moreMarketing children’s brands
They say, “good things come in pairs” and this couldn’t be more true when it comes to brand partnerships! After all, choosing the right brand to partner up with can be a huge win-win for both businesses; adding value to the company through the sharing of brand equity. Successful partnerships also offer a chance to … Read moreFive Excellent Brand Partnerships With Kids’ Characters
They say you should always be careful what you share online, you never know when something could come back and ruin your life. Unfortunately, businesses are susceptible to the same scrutiny as regular Internet users, which means they need to be careful when posting or sharing anything online; a lesson H&M have now learnt! In … Read moreCrisis Management: How Mistakes Could Ruin Your Reputation
Have you ever tried speaking to your kids while they’re gawking at the TV? Transfixed by the bright colours, flashing images and smooth sales speak? It can be an impossible task for parents to get their kids attention. Especially as they are competing with marketing and advertising directors who are experienced in capturing and holding … Read morePsychology Behind Marketing and Kids PR
As a kids brand, it may be hard to decide how you’re going to target your core audience. This is particularly true now, with junk food and other adverts being banned from children’s media! With these recent bans in mind, it’s important to consider the ethics of marketing to children and the impact this could … Read moreThings to Avoid when Marketing to Kids
It’s notoriously difficult to keep up with the younger generation – one minute Facebook is all the rage, the next it’s apps we have never heard of! So how exactly can you keep up to date with these platform-hopping kids? Even the most renowned kids brands are still trying to understand how to promote their … Read moreUsing Social Media for Marketing Kids Brands: Are Twitter and Facebook enough?
Is it time to turn your dream of setting up a kids clothing brand into a reality? Or perhaps 2018 will be the year you turn your hobby business into something that makes you a serious income! Whatever the case, VerriBerri PR and Marketing Essex want to help you to kick start this big adventure … Read moreHow to Market Successfully to Kids!
A good social media presence can be the difference between bringing on new customers and scaring them away. In fact, one mistake could ruin your entire brand’s reputation within seconds. You must be careful when it comes to posting content online. Maybe you’re not a social media guru, or don’t have the time to think … Read moreSocial Media Campaigns to Boost Your Kids Clothing Brand
Our children are incredibly susceptible to the trappings of poor marketing campaigns. Take Marlboro’s ‘Don’t be a Maybe’ campaign which pressured young teens to smoke or Abercrombie and Fitch’s “thongs for 10 year olds” advert – these just go to show why people are so concerned about the advertising directed at their kids. But what … Read moreThe Effect of Marketing on Children
Chances are, if you’re reading this, you are a kids brand looking to raise awareness of your brand and you’re right to be considering the ethics affecting marketing to children! After all, companies who need to connect with younger, vulnerable audiences could face backlash if they were to mess up on their marketing. However, you … Read moreMarketing To Children – The Do’s and Don’ts