The future of marketing and influencers is huge. Individuals with a high following are taking over our social media accounts; becoming celebrities of the digital age. Whether there is an influencer reviewing products with a small following or an individual who has millions of followers; influencers can have a positive effect on your business. The … Read moreThree Reasons Why Influencer Marketing Works
With over 1 billion active users on Instagram, there is a huge audience sitting, waiting for you to utilise and market your brand. However, in order to use social media marketing effectively, you need to be actively using the account to build your audience through increased following and engagement. As an Essex marketing agency, we … Read moreEssex Marketing Agency Talks: The Smarter & Faster Way To Build Your Instagram Following
With regards to content errors, recently the BBC released a headline about English language tests with a spelling mistake in, plus ASOS advertised their “online” shopping service. This is enough to make you think about using a proof-reader in your business. VerriBerri can go one better by offering your business a team of skilled content … Read moreThe Importance of Content Marketing
Using bloggers is an important element of online PR, particularly in the hospitality marketing; where lots of business comes from word-of-mouth. With just over 440 million blogs across platforms such as WordPress and Tumblr, bloggers are a seriously good way to reach new audiences; and boost your brand’s appearance without depending on journalists to take … Read moreHow to Communicate with Food Bloggers
Is your key goal to build your brand awareness? Then PR is definitely calling, here’s why! Essex restaurant PR generates news coverage, which then results in credibility. Without credibility, your restaurant wouldn’t have a leg to stand on, as the brand reputation you portray would simply be worthless! Essentially, the objective behind Essex restaurant PR … Read moreEssex Restaurant PR: Is it really worth it?
Children face many online dangers including pornography, sexual grooming, and online trolls. These threats are growing as a result of their evolving digital behavior. Therefore, it should be no surprise when we say online PR and marketing comes with a number of strict safety restrictions. Since the dawn of the Internet, the Children’s Online Privacy … Read moreMarketing Kids Brands Online: What New Challenges Will You Face?
You’ve heard of ‘don’t judge a book by it’s cover’ right? Well, this isn’t completely true when it comes to your customers… they most certainly DO judge a book by its cover when it comes to choosing a restaurant. Be aware that you will be inspected throughout your website, your social media presence and most … Read moreEssex Restaurant Marketing Design Ideas
What do eight maggots, a human tooth and one-inch nails all have in common? I know, it’s a tricky one – but believe it or not, all of these disgusting things were found in food bought from supermarkets and restaurants. In fact, just last week, Aldi had to remove thousands of frozen mixed vegetable packs … Read moreWhy Do You NEED a Restaurant PR Agency?
Any hotel business, big or small, will know that it is a struggle to have a sufficient amount of customers all year round and naturally there will be peaks and troughs throughout the year. This is where email marketing can come into play, in terms of communicating with past, or potential customers about what you … Read moreEmail Newsletters For Your Hotel
Have you found your business in a sticky situation when it comes to PR or other important situations? If the answer is yes, then you may need to call in the help of a crisis management team. What is a crisis management team? One minute your business could be running smoothly and then the next … Read moreDoes Your Business Need a Crisis Management Team?