Last night saw the end to my latest binge-watching season. For a few weeks now, I have dedicated many an evening to Netflix-produced series ‘Orange is the New Black’. The ‘dramedy’ set in a women’s federal prison has consumed my time and attention entirely and it got me thinking about the effect Netflix has had … Read moreThe Netflix Effect: Social Marketing and Television
If you have overheard someone mention content marketing and not understood what they meant… then this blog is for you! Content marketing is the technique of writing and distributing interesting, valuable and valuable content intended to attract a well-defined market with the purpose of gaining clients or customers. The important word in that sentence… valuable. … Read moreWhat is Content Marketing?
Today is Business Women’s Day and as a woman working in the marketing industry I thought it would be nice to write about ‘gimmicky’ days as a selling point from a marketing service perspective. Sometimes I spend what can feel like hours staring at a screen aimlessly trying to write a blog… so I re-arrange … Read moreWhy Gimmicky Days are perfect for Marketing Services: