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Top Beauty Marketing Strategies From Cosmetic Brands

Chair with makeup products and led light - beauty content marketing strategies

The beauty industry has seen explosive growth in the past few years, with the sector expected to rise from $80 billion to a whopping $90 billion by 2020. The growth is down to consumers, dubbed the ‘selfie’ generation, access to visual social media platforms like YouTube and Instagram for beauty inspiration. As the selfie generation … Read moreTop Beauty Marketing Strategies From Cosmetic Brands

Top 3 Beauty Digital Campaigns and What We Can Learn

Beauty digital campaigns

Last year, data showed that the UK health and beauty industry was worth £4bn, with sales of cosmetics worth over £55 million. This growth has been marked down as a result of the ‘selfie’ generation, and their use of social media. Many brands have seen the value social media has had on their business and … Read moreTop 3 Beauty Digital Campaigns and What We Can Learn